Research on priming has shown that a stimulus can cause people to behave according to the stereotype held about the stimulus. Two experiments were conducted in which the effects of elderly priming were tested by use of a driving simulator. In both experiments, participants drove through a simulated world guided by either an elderly or a younger female voice. The voices told the participants where to make each of six turns. Both experiments yielded slower driving speeds in the elderly voice condition. The effect was universal regardless of implicit and explicit attitudes towards elderly people.
- Effects of elderly priming on driving speeds: a driving simulator study
The date the item was original created (prior to any relationship with the ASU Digital Repositories.)
Collections this item is in
Citation and reuse
Statement of Responsibility
by L Bryant Foster