Matching Items (9)
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ABSTRACT Research studies have demonstrated that stereotypes can elicit a priming response. An experiment was conducted to test the effects of priming elderly and young stereotypes on driving behavior. Participants drove in a driving simulator while navigating through two driving routes. Participants were guided by a neutral voice similar to

ABSTRACT Research studies have demonstrated that stereotypes can elicit a priming response. An experiment was conducted to test the effects of priming elderly and young stereotypes on driving behavior. Participants drove in a driving simulator while navigating through two driving routes. Participants were guided by a neutral voice similar to "Siri" that informed them where to turn. Each route primed the participants with names that were deemed "old" or "young" as determined by a survey. The experiment yielded slower driving speeds in the elderly condition than in the young consistent with previous research regarding elderly stereotypes (Bargh et al, 1996; Branaghan and Gray, 2010; Taylor, 2010; Foster, 2012). These findings extend research on priming and behaviors elicited by participants in a simulated driving environment.
ContributorsThew, Lisa (Author) / Branaghan, Russell (Thesis advisor) / Song, Hyunjin (Committee member) / Kuzel, Michael (Committee member) / Arizona State University (Publisher)
Created2014
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Research on priming has shown that exposure to the concept of fast food can have an effect on human behavior by inducing haste and impatience (Zhong & E. DeVoe, 2010). This research suggests that thinking about fast food makes individuals impatient and strengthens their desire to complete tasks such as

Research on priming has shown that exposure to the concept of fast food can have an effect on human behavior by inducing haste and impatience (Zhong & E. DeVoe, 2010). This research suggests that thinking about fast food makes individuals impatient and strengthens their desire to complete tasks such as reading and decision making as quickly and efficiently as possible. Two experiments were conducted in which the effects of fast food priming were examined using a driving simulator. The experiments examined whether fast food primes can induce impatient driving. In experiment 1, 30 adult drivers drove a course in a driving simulator after being exposed to images by rating aesthetics of four different logos. Experiment 1 did not yield faster driving speeds nor an impatient and faster break at the yellow light in the fast food logo prime condition. In experiment 2, 30 adult drivers drove the same course from experiment 1. Participants did not rate logos on their aesthetics prior to the drive, instead billboards were included in the simulation that had either fast food or diner logos. Experiment 2 did not yielded faster driving speeds, however there was a significant effect of faster breaking and a higher number of participants running the yellow light.
ContributorsTaggart, Mistey. L (Author) / Branaghan, Russell (Thesis advisor) / Cooke, Nancy J. (Committee member) / Song, Hyunjin (Committee member) / Arizona State University (Publisher)
Created2014
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Research on priming has shown that a stimulus can cause people to behave according to the stereotype held about the stimulus. Two experiments were conducted in which the effects of elderly priming were tested by use of a driving simulator. In both experiments, participants drove through a simulated world guided

Research on priming has shown that a stimulus can cause people to behave according to the stereotype held about the stimulus. Two experiments were conducted in which the effects of elderly priming were tested by use of a driving simulator. In both experiments, participants drove through a simulated world guided by either an elderly or a younger female voice. The voices told the participants where to make each of six turns. Both experiments yielded slower driving speeds in the elderly voice condition. The effect was universal regardless of implicit and explicit attitudes towards elderly people.
ContributorsFoster, L Bryant (Author) / Branaghan, Russell (Thesis advisor) / Becker, David (Committee member) / Cooke, Nancy J. (Committee member) / Arizona State University (Publisher)
Created2012
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Modern day driving continues to burgeon with attention detractors found inside and outside drivers' vehicles (e.g. cell phones, other road users, etc.). This study explores a regularly disregarded attention detractor experienced by drivers: self-regulation. Results suggest self-regulation and WMC has the potential to affect attentional control, producing maladaptive changes in

Modern day driving continues to burgeon with attention detractors found inside and outside drivers' vehicles (e.g. cell phones, other road users, etc.). This study explores a regularly disregarded attention detractor experienced by drivers: self-regulation. Results suggest self-regulation and WMC has the potential to affect attentional control, producing maladaptive changes in driving performance in maximum speed, acceleration, and time headway.
ContributorsSinocruz, Jerome Q (Author) / Sanchez, Christopher A (Thesis advisor) / Branaghan, Russel J (Committee member) / Becker, David V (Committee member) / Arizona State University (Publisher)
Created2012
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Previous literature was reviewed in an effort to further investigate the link between notification levels of a cell phone and their effects on driver distraction. Mind-wandering has been suggested as an explanation for distraction and has been previously operationalized with oculomotor movement. Mind-wandering’s definition is debated, but in this research

Previous literature was reviewed in an effort to further investigate the link between notification levels of a cell phone and their effects on driver distraction. Mind-wandering has been suggested as an explanation for distraction and has been previously operationalized with oculomotor movement. Mind-wandering’s definition is debated, but in this research it was defined as off task thoughts that occur due to the task not requiring full cognitive capacity. Drivers were asked to operate a driving simulator and follow audio turn by turn directions while experiencing each of three cell phone notification levels: Control (no texts), Airplane (texts with no notifications), and Ringer (audio notifications). Measures of Brake Reaction Time, Headway Variability, and Average Speed were used to operationalize driver distraction. Drivers experienced higher Brake Reaction Time and Headway Variability with a lower Average Speed in both experimental conditions when compared to the Control Condition. This is consistent with previous research in the field of implying a distracted state. Oculomotor movement was measured as the percent time the participant was looking at the road. There was no significant difference between the conditions in this measure. The results of this research indicate that not, while not interacting with a cell phone, no audio notification is required to induce a state of distraction. This phenomenon was unable to be linked to mind-wandering.
ContributorsRadina, Earl (Author) / Gray, Robert (Thesis advisor) / Chiou, Erin (Committee member) / Branaghan, Russell (Committee member) / Arizona State University (Publisher)
Created2019
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In 2013, 1.8 million US drivers were responsible for rear-end collisions with other vehicles (NHTSA 2014), for which driver distraction has been identified as the main factor (Campbell, Smith & Najm, 2003; Knipling, Mironer, Hendricks, Tijerina, Everson, Allen & Wilson 1993; Wang, Knipling & Goodman, 1996). The ubiquity of cell

In 2013, 1.8 million US drivers were responsible for rear-end collisions with other vehicles (NHTSA 2014), for which driver distraction has been identified as the main factor (Campbell, Smith & Najm, 2003; Knipling, Mironer, Hendricks, Tijerina, Everson, Allen & Wilson 1993; Wang, Knipling & Goodman, 1996). The ubiquity of cell phones and their use behind the wheel has played a major role in distracting these drivers. To mitigate this, some manufacturers are equipping vehicles with forward collision warning (FCW) systems.

Generally, warnings that are perceived as being urgent produce lower response times. One technique for increasing perceived urgency of a warning is called looming, where the signal increases in or more dimensions over time. Looming warning signals have been shown to produce low response times, likely because the recipient perceives the signal as a potential approaching threat, prompting defensive reactions (Graziano and Cooke, 2006).

The present study evaluates the effect of veridical (intensity increases at the rate of closure with the lead vehicle) and high urgency (intensity increases at a rate of Time to Collision minus 0.5 seconds) looming FCW, as well as a static FCW, on drivers’ brake reaction times in the presence of a secondary texting task. Participants’ brake reaction times were recorded as they followed a lead car in a driving simulator, encountering multiple sudden-braking events across the five conditions (a control condition as well as four counterbalanced conditions using a secondary texting task). In the four conditions with a secondary task, participants received no FCW, static FCW, veridical FCW, and high-urgency FCW, respectively. Performance data was analyzed using a repeated measures ANOVA, and a series of pairwise comparisons were then made using Bonferroni corrected pairwise t-tests.

The presence of a visually and manually distracting secondary task (texting) seems to diminish the performance of the looming signals as compared to previous studies that did not use a distraction component. While looming FCW do seem to effectively lower BRTs when the driver is distracted, it is recommended that further research investigate the relationship between secondary task types and their respective levels of distraction, and the effectiveness of auditory looming FCW.
ContributorsBecker, Mike (Author) / Gray, Robert (Thesis advisor) / Branaghan, Russell (Committee member) / Craig, Scotty (Committee member) / Arizona State University (Publisher)
Created2016
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Previous research on the effect of smartphone use on user distraction has primarily focused on phone calls and various forms of texting. As technology progresses, drivers are now able to use HMD (head-mounted displays) and other hands-free devices. HMDs allow users to have their eyes directed to the road, however

Previous research on the effect of smartphone use on user distraction has primarily focused on phone calls and various forms of texting. As technology progresses, drivers are now able to use HMD (head-mounted displays) and other hands-free devices. HMDs allow users to have their eyes directed to the road, however open the user to inattentional blindness and give them a false sense of security. The present study compared the effects of two smartphone tasks and two Head Mounted Display (HMD) tasks on car following performance in a driving simulator. Simulation tasks were chosen across two factors: Devices used (Smartphone vs. HMD) and Condition of the Participant (Distracted vs. Not Distracted). Brake Reaction Times (BRT) were significantly slower in the condition in which the user had to text off of the HMD when compared to the Baseline condition (p=.004) and moderately significant when compared to the Texting condition (p=.059). Although there are many applications that might help users by lessening workloads, currently wearing HMDs cause drivers to become overconfident by following lead cars closer while increasing their reaction time.
ContributorsWalter, Kyle James (Author) / Gay, Robert (Thesis director) / Branaghan, Russel (Committee member) / Human Systems Engineering (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
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The issue of women driving remains to be highly debated in Saudi Arabia. Recent developments on its legalization have sparked conversation and discourse, particularly in social media sites like Twitter. Several hashtags have been used to indicate either support or criticism towards the movement.

Examining Twitter tweets and hashtags, the study

The issue of women driving remains to be highly debated in Saudi Arabia. Recent developments on its legalization have sparked conversation and discourse, particularly in social media sites like Twitter. Several hashtags have been used to indicate either support or criticism towards the movement.

Examining Twitter tweets and hashtags, the study explored how the discourse on women driving had been executed, particularly in between genders. The study analyzed a sizeable number of tweets as well as their context via linguistic corpora analysis. Following Norman Fairclough’s framework, the two opposing perspectives were investigated both at a level of textual analysis. The selected tweets were representative of the three hashtags that emerged on the heat of the discourse regarding the issue of women driving in Saudi Arabia: #Women_car_driving, #I_will_drive_my_car_June15, and #I_will_enter_my_kitchen_June15.

The results showed, among others, that tweets with the hashtag #Women_car_driving presented a tremendous support towards the movement. On the other hand strong opposing reactions emerged from the hashtags #I_will_drive_my_car_June15 and #I_will_enter_my_kitchen_June15.
ContributorsAljarallah, Rayya Sulaiman (Author) / Adams, Karen (Thesis advisor) / Gelderen, Elly van (Committee member) / Prior, Matthew (Committee member) / Arizona State University (Publisher)
Created2017
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Proper allocation of attention while driving is imperative to driver safety, as well as the safety of those around the driver. There is no doubt that in-vehicle alerts can effectively direct driver attention. In fact, visual, auditory, and tactile alert modalities have all shown to be more effective than no

Proper allocation of attention while driving is imperative to driver safety, as well as the safety of those around the driver. There is no doubt that in-vehicle alerts can effectively direct driver attention. In fact, visual, auditory, and tactile alert modalities have all shown to be more effective than no alert at all. However, research on in-vehicle alerts has primarily been limited to single-hazard scenarios. The current research examines the effects of in-vehicle alert modality on driver attention towards simultaneously occurring hazards. When a driver is presented with multiple stimuli simultaneously, there is the risk that they will experience alert masking, when one stimulus is obscured by the presence of another stimulus. As the number of concurrent stimuli increases, the ability to report targets decreases. Meanwhile, the alert acts as another target that they must also process. Recent research on masking effects of simultaneous alerts has shown masking to lead to breakdowns in detection and identification of alarms during a task, outlining a possible cost of alert technology. Additionally, existing work has shown auditory alerts to be more effective in directing driver attention, resulting in faster reaction times (RTs) than visual alerts. Multiple Resource Theory suggests that because of the highly visual nature of driving, drivers may have more auditory resources than visual resources available to process stimuli without becoming overloaded. Therefore, it was predicted that auditory alerts would be more effective in allowing drivers to recognize both potential hazards, measured though reduced brake reaction times and increased accuracy during a post-drive hazard observance question. The current study did not support the hypothesis. Modality did not result in a significant difference in drivers’ attention to simultaneously occurring hazards. The salience of hazards in each scenario seemed to make the largest impact on whether participants observed the hazard. Though the hypothesis was not supported, there were several limitations. Additionally, and regardless, the study results did point to the importance of further research on simultaneously occurring hazards. These scenarios pose a risk to drivers, especially when their attention is allocated to only one of the hazards.
ContributorsMcAlphin, Morgan (Author) / Gutzwiller, Robert S (Thesis advisor) / Cooke, Nancy (Committee member) / Gray, Robert (Committee member) / Arizona State University (Publisher)
Created2023