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  2. Theses and Dissertations
  3. Barrett, The Honors College Thesis/Creative Project Collection
  4. How to Make the Most Money Podcasting
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How to Make the Most Money Podcasting

Full metadata

Description

Over 50% of the US population has listened to a podcast as of 2019. That is over 144 million people in the US alone that can potentially generate revenue for a podcast host. In 2017, podcast advertising secured revenues of $314 million. It is expected to grow to $659 million by 2020 (Goldberg). There is a growing market of active podcast listeners for advertisers to tap into. There is so much potential in podcasting that Spotify has recently decided that they are willing to spend $400-500 million on this category alone in 2019. In that large figure they have acquired “Gimlet”, a podcasting company, for 230 million and “Anchor”, a creation/distribution platform (Heater).
These massive amounts of investment in podcasting is assuring for the podcast industry that began as recently as the early 2000’s. There is money to be made for the content creators of podcasts as well. This paper focuses on how podcast hosts can generate the most amount of money. The two forms of producing income is by paid advertisements or donations/crowdfunding. I conducted an experiment using my own podcast to test whether paid advertisements or donations were more effective at making money. My hypothesis for this experiment is if I offer a free podcast for the public to listen to and ask for donations then I think less than 10% of listeners will donate. I believe that paid advertisements will generate more revenue than donations because I believe podcast listeners are not generous enough to donate. My research on how to make the most money podcasting is illustrated in the following pages.

Date Created
2019-05
Contributors
  • Maldonado, Marcus (Author)
  • Radway, Debra (Thesis director)
  • Bonfigilo, Thomas (Committee member)
  • Department of Finance (Contributor, Contributor)
  • Department of Information Systems (Contributor)
  • Barrett, The Honors College (Contributor)
Topical Subject
  • podcasts
  • revenue
  • Profit
  • Finance
  • Business
Resource Type
Text
Extent
32 pages
Language
eng
Copyright Statement
In Copyright
Primary Member of
Barrett, The Honors College Thesis/Creative Project Collection
Series
Academic Year 2018-2019
Handle
https://hdl.handle.net/2286/R.I.52663
Level of coding
minimal
Cataloging Standards
asu1
System Created
  • 2019-04-18 12:01:05
System Modified
  • 2021-08-11 04:09:57
  •     
  • 1 year 7 months ago
Additional Formats
  • OAI Dublin Core
  • MODS XML

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