Matching Items (362)

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Expanding the Digital Footprint: How to Develop a Broadcast Audience for the NBA G League

Description

Basketball is considered one of the most progressive and innovative sports in the world. As such, the NCAA, NBA, and G League are constantly searching for ways to increase their

Basketball is considered one of the most progressive and innovative sports in the world. As such, the NCAA, NBA, and G League are constantly searching for ways to increase their global reach and increase their viewership. With the telecommunications industry seeing a decrease in overall customers who pay for monthly or yearly cable services, the sports industry is feeling pressure to keep viewers in a culture where “cutting the chord” is becoming a trend. However, the sports industry is one field that continues to drive viewership through their live cable broadcasts each year. All three leagues, which represent the college level, the minor league level, and the professional level, look to differentiate their broadcasts in the marketplace and experiment with different elements to attract new viewers and engage existing viewers. In the past, leagues and networks have experimented with streaming services, camera angles, mic’d up players and coaches, and augmented reality to demonstrate offensive and defensive sets. While both the college level and professional level have had limited issues in developing a loyal broadcast audience and attracting new viewers, the minor league (commonly known as the G League) has faced more challenges to grow. The problems the G League face with building their digital audience include competing seasons with both College Basketball and the NBA, disparaging perceptions that the games and players are not as interesting to watch, limited and expensive cable broadcast availability, and lack of fan affinity. Although these are challenges that the G League faces, the upcoming league has experienced success with year-over-year growth since its birth in 2001. Each year, the G League has increased the number of games broadcasted on traditional cable networks, and as a result, increased viewership. The blossoming league has a lot of potential, especially now that players can enter the G League directly out of high school, so capitalizing on opportunities to not only differentiate itself amongst other minor leagues, but also amongst other basketball leagues will be imperative to increase its fan base.
The purpose of this research is three-fold: to understand how people consume sports broadcasts, what levels of basketball they watch most frequently, and what elements of a sports broadcast they prefer or wish to implement. Aside from understanding consumption behaviors, this research further explores specifically how the G League can increase viewership, whether it’s experimenting with rule changes, implementing new broadcast elements, or creating off-court content that develops interest and affinity for players in the league. What the data and statistical tests concluded was that people who were classified as ‘G League Fans’ are generally fans of all levels of basketball, but that people who were classified as ‘College Basketball Fans’ or ‘NBA Fans’ were not necessarily fans of the G League. Based on this finding, the thesis provides recommendations for how the G League can increase viewership amongst basketball fans, as this will be its most receptive and impressionable group. For those unfamiliar with what the G League is, the thesis also provides a brief history and who the players are that make up the league.

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  • 2019-05

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Application of Small-Scale Data Analytics to a Pre-Existing Accounting Process

Description

The concept of data analytics has become a primary focus for companies of all types, and from within all industries. Leveraging data to enhance the decision making power of management

The concept of data analytics has become a primary focus for companies of all types, and from within all industries. Leveraging data to enhance the decision making power of management is now vital for companies to remain competitive. Beginning as a movement pioneered by tech-startups and teams of university researchers, data analytics is reshaping every industry that it touches, and the field of accounting has been no exception.
Corporate buzzword terms like “big data” and “data analytics” are vague in meaning, and are thrown around by media sources often enough to obfuscate their actual meanings. These concepts are then associated with company-wide initiatives beyond the reach of the individual, in a nebulous world where people know that analytics happens, but don’t understand what it is.
The power of data analytics is not reserved for company-wide initiatives, or only employed by Silicon Valley tech start-ups. Its impacts are visible down at the team or department level, and can be conducted by the individual employees. The field of data analytics is evolving, and within it exists a rapid transition in which the individual employee is becoming a source for insight and value creation through the adoption of analytics based approaches.
The purpose of this thesis is to showcase an example of this claim, and demonstrate how an analytics based approach was applied to an existing accounting process to create new insights and information. To do this, I will discuss my development of an Excel based Dashboard Analytics tool, which I completed during my internship with Bechtel Corporation throughout the summer of 2018, and I will use this analytics tool to demonstrate the improvements that small-scale analytics had on a pre-existing process. During this discussion, I will address conceptual aspects of database design that related to my project, and will show how I applied this classroom learning to a working environment. The paper will begin with an overview of the desired goals of the group in which I was based, and will then analyze how the needs of the group led to the creation and implementation of this new analytics-based reporting tool. I will conclude with a discussion of the potential future use of this tool, and how the inclusion of these analytical approaches will continue to shape the working environment.

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  • 2019-05

Indoor Cycling: Industry Trends and Small Business Planning

Description

A market analysis on the boutique fitness industry, as well as financial plans and logistical planning of creating a unique indoor cycling studio in the greater Scottsdale area. Through competitive,

A market analysis on the boutique fitness industry, as well as financial plans and logistical planning of creating a unique indoor cycling studio in the greater Scottsdale area. Through competitive, financial, and technological analyses one is able to better understand the breadth and scope of the growing fitness industry as well as see the potential risks and benefits in opening a small business in this arena.
Health and wellness can be found all throughout the market nowadays. Whether it be from the food people eat or the money people spend on self-care, this trend has created a significant niche in today’s market. Create Cycle is the next big player to be stepping into the mayhem that is the health and wellness industry. Create Cycle is a new indoor cycling experience located in Scottsdale, Arizona. Its mission: to provide people with an unforgettably positive fitness experience where each and every person feels empowered to create love for themselves through state-of-the-art technology. With the fitness industry is quickly growing, and it is imperative for Create Cycle to differentiate itself within the Scottsdale market. Create Cycle will be, in theory, based around an entire experience. The classes will consist of some of the best talent and training one can find in the valley. This will be done through a specific hiring process and strategic organizational structure. The goal is to let experiences in class lead to a strong community following, where Create Cycle becomes the place to be. Its vision: to one day break down the notions of exercising solely for physical appearance but rather for one’s own happiness and for those around them in a larger frame of mind.

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  • 2019-05

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Transforming Public Space Toolkit

Description

The purpose of this public space toolkit is to provide the knowledge people need to transform public spaces within their community. Public spaces are a major part of cities that

The purpose of this public space toolkit is to provide the knowledge people need to transform public spaces within their community. Public spaces are a major part of cities that people use everyday. The problem is that many open public spaces, like vacant lots, are not effectively used. Meanwhile, communities face issues including social isolation, food scarcity, etc. Therefore, transforming public spaces using community gardens will help address these matters. Methods used for this toolkit include using research databases, examining scholarly journals, and using primary experiences to navigate topics. Results show that there are numerous social benefits obtained when public space management strategies and best practices are properly implemented. This toolkit outlines the strategies and guidelines to consider when starting a garden and what has been proven to be effective for other gardens.
These gardens facilitate community development, build social capital, and address food insecurity. Local Phoenix community gardens, Phoenix Renews and The TigerMountain Foundation, are analyzed. The TigerMountain Foundation was able to demonstrate the power of Asset Based Community Development and how community gardens provided a way for people to invest in their community and gain skills. The Phoenix Renews garden showed the importance of selecting the right space for a garden, and the downsides when certain considerations are not made. Conclusively, community garden can be a catalyst for people to transform their communities. This tool kit provides a starting point, with the knowledge and background information, for people to improve their communities through transforming public space using community gardens.

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  • 2019-05

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Privacy-guaranteed Data Collection: The Case for Efficient Resource Management of Nonprofit Organizations

Description

Through the personal experience of volunteering at ASU Project Humanities, an organization that provides resources such as clothing and toiletries to the homeless population in Downtown Phoenix, I noticed efficiently

Through the personal experience of volunteering at ASU Project Humanities, an organization that provides resources such as clothing and toiletries to the homeless population in Downtown Phoenix, I noticed efficiently serving the needs of the homeless population is an important endeavor, but the current processes for Phoenix nonprofits to collect data are manual, ad-hoc, and inefficient. This leads to the research question: is it possible to improve this process of collecting statistics on client needs, tracking donations, and managing resources using technology? Background research includes an interview with ASU Project Humanities, articles by analysts, and related work including case studies of current technologies in the nonprofit community. Major findings include i) a lack of centralized communication in nonprofits collecting needs, tracking surplus donations, and sharing resources, ii) privacy assurance is important to homeless individuals, and iii) pre-existing databases and technological solutions have demonstrated that technology has the ability to make an impact in the nonprofit community. To improve the process, standardization, efficiency, and automation need to increase. As a result of my analysis, the thesis proposes a prototype solution which includes two parts: an inventory database and a web application with forms for user input and tables for the user to view. This solution addresses standardization by showing a consistent way of collecting data on need requests and surplus donations while guaranteeing privacy of homeless individuals. This centralized solution also increases efficiency by connecting different agencies that cater to these clients. Lastly, the solution demonstrates the ability for resources to be made available to each organization which can increase automation. In conclusion, this database and web application has the potential to improve nonprofit organizations’ networking capabilities, resource management, and resource distribution. The percentile of homeless individuals connected to these resources is expected to increase substantially with future live testing and large-scale implementation.

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  • 2019-05

Bienvenidos a México: Breaking Down Borders of the NBA

Description

While basketball has been traditionally regarded as an American sport, the National Basketball Association (NBA) has gained substantial traction outside the United States over the past decade. In order to

While basketball has been traditionally regarded as an American sport, the National Basketball Association (NBA) has gained substantial traction outside the United States over the past decade. In order to further encourage attention from international fans and increase league profit, I propose that the league adds an expansion team to Mexico City. I believe that through thorough market research and conscientious brand development, the team be successfully integrated into both the local community as well as the league’s current fan base. Local infrastructure, player safety, border customs, and financials were all taken into consideration into this proposal. The purpose of this project is twofold: first, to advocate for league expansion of the NBA into Mexico City through discussion and exploration of both the anticipated opportunities and obstacles, and second, to design three brand concepts and then propose a final brand concept based off of qualitative and quantitative feedback systematically collected via a survey.

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  • 2019-05

YouTube Video Bot Detection – A Deep Learning-Based Framework

Description

YouTube video bots have been constantly generating bot videos and posting them on the YouTube platform. While these bot-generated videos negatively influence the YouTube audience, they cost YouTube extra resources

YouTube video bots have been constantly generating bot videos and posting them on the YouTube platform. While these bot-generated videos negatively influence the YouTube audience, they cost YouTube extra resources to host. The goal for this project is to build a classifier that identifies bot-generated channels based on a deep learning-based framework. We designed the framework to take text, audio, and video features into account. For the purpose of this thesis project, we will be focusing on text classification work.

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  • 2019-05

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Political Division in America: A Fresh Perspective of the Chaos

Description

The United States is in a period of political turmoil and polarization. New technologies have matured over the last ten years, which have transformed an individual’s relationship with society and

The United States is in a period of political turmoil and polarization. New technologies have matured over the last ten years, which have transformed an individual’s relationship with society and government. The emergence of these technologies has revolutionized access to both information and misinformation. Skills such as bias recognition and critical thinking are more imperative than in any other time to separate truth from false or misleading information. Meanwhile, education has not evolved with these changes. The average individual is more likely to come to uninformed conclusions and less likely to listen to differing perspectives. Moreover, technology is further complicating and compounding other issues in the political process. All of this is manifesting in division among the American people who elect more polarized politicians who increasingly fail to find avenues for compromise.

In an effort to address these trends, we founded a student organization, The Political Literates, to fight political apathy by delivering political news in an easy to understand and unbiased manner. Inspired by our experience with this organization, we combine our insights with research to paint a new perspective on the state of the American political system.

This thesis analyzes various issues identified through our observations and research, with a heavy emphasis on using examples from the 2016 election. Our focus is how new technologies like data analytics, the Internet, smartphones, and social media are changing politics by driving political and social transformation. We identify and analyze five core issues that have been amplified by new technology, hindering the effectiveness of elections and further increasing political polarization:

● Gerrymandering which skews partisan debate by forcing politicians to pander to ideologically skewed districts.
● Consolidation of media companies which affects the diversity of how news is shared.
● Repeal of the Fairness Doctrine which allowed media to become more partisan.
● The Citizens United Ruling which skews power away from average voters in elections.
● A Failing Education System which does not prepare Americans to be civically engaged and to avoid being swayed by biased or untrue media.

Based on our experiment with the Political Literates and our research, we call for improving how critical thinking and civics is taught in the American education system. Critical thought and civics must be developed pervasively. With this, more people would be able to form more sophisticated views by listening to others to learn rather than win, listening less to irrelevant information, and forming a culture with more engagement in politics. Through this re-enlightenment, many of America’s other problems may evaporate or become more actionable.

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  • 2019-05

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Touchdowns to TV

Description

In this research paper I explore former male athletes, specifically professional football players entering local journalism. Research paired with interviews in regards to the topic explain why there are nearly

In this research paper I explore former male athletes, specifically professional football players entering local journalism. Research paired with interviews in regards to the topic explain why there are nearly 10 former NFL players in local markets where an NFL team is present, and why local journalists along with future journalists should not be worried about the number of former male athletes in local journalism. The paper also dives into the side-by-side statistics of why there is significantly more former college athletes in local journalism than former NFL players. The research focused on more than 100 television stations, revealing that 100 former or current collegiate or pro athletes are journalists for local stations where an NFL team is present. The data is solely reliant on the information that the journalists provided in their bios on the station websites. This could be seen as a possible limitation, however, the likelihood of these journalists either lying or not identifying as a former athlete is minimal due to the size of the accomplishment of actually participating in college as an athlete. The basis of my research is to figure out if former NFL players and former athletes in general are taking journalism jobs from aspiring journalists. I conclude that future journalists are not at risk of losing jobs when it comes to retired football players entering the field of local journalism. With that said, aspiring journalists need to continue to develop their social media skills to compete with athletes’ audiences on social networks.

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  • 2019-05

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Consumer Response to Service Failure (Supply Chain Management Alternative Thesis)

Description

The purpose of this thesis is to gain insight into the work of Arizona State University Supply Chain professors, as well as Supply Chain faculty from around the world. In

The purpose of this thesis is to gain insight into the work of Arizona State University Supply Chain professors, as well as Supply Chain faculty from around the world. In order to gain a more thorough understanding of the research, a summary and reflection will be provided for each of the seminars attended. Summaries will include a brief background of the presenters, a summary of their research, and my personal takeaways. The seminars include research from Dr. Srimathy Mohan and Dr. Adegoke Oke from Arizona State University. Each of these professors will cover the topic of their past and/or current research in addition to their findings and key conclusions. Additionally, research from Dr. Barb Flynn of Indiana University and Dr. Seyed Emadi of University of North Carolina will be included. Research from Dr. Flynn is on the subject of understanding adaption to sustainable technologies, specifically within a manufacturing context. Research from Dr. Emadi is on the topic of determining the most effective policies to reduce attrition, specifically in call center businesses.
This thesis also includes a literature review on the subject of consumer responses to service failure. Specifically, it covers 10 articles related to the overarching subject of consumer responses to service failures in a variety of scenarios and industries. Additionally, it includes a section of potential areas for future research, with an emphasis on the growing online cloud services industry. There is room for additional research to be completed in terms of determining where consumers will place their blame for service failures that occur on cloud service platforms such as online gaming.

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  • 2019-05