Matching Items (161)

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Entrepreneurship Initiatives in Academic Libraries

Description

Academic library spaces and services have widely broadened their missions away from providing only traditional research services and quiet spaces for study. Today, academic libraries are increasingly repurposing space and

Academic library spaces and services have widely broadened their missions away from providing only traditional research services and quiet spaces for study. Today, academic libraries are increasingly repurposing space and redesigning services to become the hub of innovation on university campuses. The literature explores entrepreneurship and academic libraries from many perspectives but with a common theme of the library as a leader in support for entrepreneurship initiatives on campus.

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Date Created
  • 2020-05-29

Indoor Cycling: Industry Trends and Small Business Planning

Description

A market analysis on the boutique fitness industry, as well as financial plans and logistical planning of creating a unique indoor cycling studio in the greater Scottsdale area. Through competitive,

A market analysis on the boutique fitness industry, as well as financial plans and logistical planning of creating a unique indoor cycling studio in the greater Scottsdale area. Through competitive, financial, and technological analyses one is able to better understand the breadth and scope of the growing fitness industry as well as see the potential risks and benefits in opening a small business in this arena.
Health and wellness can be found all throughout the market nowadays. Whether it be from the food people eat or the money people spend on self-care, this trend has created a significant niche in today’s market. Create Cycle is the next big player to be stepping into the mayhem that is the health and wellness industry. Create Cycle is a new indoor cycling experience located in Scottsdale, Arizona. Its mission: to provide people with an unforgettably positive fitness experience where each and every person feels empowered to create love for themselves through state-of-the-art technology. With the fitness industry is quickly growing, and it is imperative for Create Cycle to differentiate itself within the Scottsdale market. Create Cycle will be, in theory, based around an entire experience. The classes will consist of some of the best talent and training one can find in the valley. This will be done through a specific hiring process and strategic organizational structure. The goal is to let experiences in class lead to a strong community following, where Create Cycle becomes the place to be. Its vision: to one day break down the notions of exercising solely for physical appearance but rather for one’s own happiness and for those around them in a larger frame of mind.

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Created

Date Created
  • 2019-05

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Monetizing Fandom: A Look into the Future of Sports and Sponsorship

Description

Starting in the 2017-2018 season, the National Basketball Association (NBA) will become the first major U.S. sports league to put corporate sponsors on their jerseys. This is a monumental move

Starting in the 2017-2018 season, the National Basketball Association (NBA) will become the first major U.S. sports league to put corporate sponsors on their jerseys. This is a monumental move in the course of sports history, as it will have a major impact on the fans. Teams, as well as the league, must walk a line and make sure they are not seen as selling out for more revenue. Even though one of the reasons for allowing teams to sell space on jerseys is for revenue generation, it is also meant to help the NBA increase its exposure and become a global brand that is accepting to corporate investment. To understand how this will play out in the NBA, this report will look at the history of jersey sponsorship in Europe and the United States. Studying how jersey sponsorships have affected fans, teams, and leagues in the past will allow for a better understanding of the new jersey sponsorship market that the NBA is creating. Having a complete grasp on how jersey sponsorship markets in Europe and the U.S. will allow for better predictions on how the market for a major U.S. league will be. As of April 21, 2017, six teams have agreed to deals that involve a corporate sponsor patch on the team jerseys. These teams are from a variety of different markets and have varying level of recent and historical success. This small sample of teams with current deals can be compared to the early deals in other leagues. Some trends can be identified within the current deals based on the monetary investment certain teams are receiving from brands. The partnerships also all have other components to them as well as good brand alignment between the team and the sponsor. To value the remaining 24 teams, a formula was produced that would consider the team's current exposure in the marketplace. Through studying the history of other jersey sponsorship markets, a team's exposure is very important to brands and can allow a team to command a larger dollar amount. A formula was derived to relatively determine the value each team from the point of view of a brand mulling the decision to purchase an NBA jersey patch. Understanding the value of exposure to brands, the formula consisted of five variables that fully encompass how a team gains and maintains its exposure. A survey was also conducted in order to understand the fan in the local area. Our survey sample consisted of students of the W.P. Carey School of Business at Arizona State University. In this survey, we could understand how students felt about certain brands and whether a partnership involving their favorite team could sway their purchase intentions. The survey gave an inside look on some NBA fans and how they feel towards corporate partnerships with teams.

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Created

Date Created
  • 2017-05

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Evaluating Whether the Benefits of Spinal Fusion Surgeries are Worth Their Increasing Costs

Description

This thesis seeks to evaluate whether the benefits of spinal fusion surgeries are worth their increasing costs. The paper examines the trends that contribute to these surgeries' increasing prices and

This thesis seeks to evaluate whether the benefits of spinal fusion surgeries are worth their increasing costs. The paper examines the trends that contribute to these surgeries' increasing prices and then evaluates the customer impact of these surgeries in order to make a conclusion on whether the surgeries are worth it. This paper discusses the main factors that contribute to the increase in prices of these surgeries and these include the aging population, the increase in diabetes rates, and the practice of purchasing physicians owned distributorships (PODs) devices in some hospitals. The paper concluded that there is a definite correlation between the increased rate of spinal surgeries performed as a result of an increase in diabetes rates in the US population. It was argued that diabetes can lead to multiple spinal diseases which increase the demand of spinal surgeries which in turn causes the prices of these surgeries to rise. The paper also argued that current technological advances have allowed us to live longer which in turn leads to an increase in spine surgeries simply due to old age and a deteriorating spine. Lastly, it was argued that the recent surge in the POD devices being used in spinal surgeries in some hospitals can be seen as a possible influence to the increase in the cost of these surgeries. This is because the hospitals that chose to purchase surgery devices from PODs are more likely to increase the cost to perform the surgery because they are paying a lot more for those devices. Looking at the customer impact, it was apparent that spinal fusion surgeries carry certain risks because they require decortication of bone and, often, placement of implants; along with extensive dissection and longer operative time. However, based on the research conducted, there was no conclusion to be made on whether spinal fusions carried more risks than all other spinal surgeries because the data used only compared the surgery to some that are arguably less complicated like discectomies.

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Created

Date Created
  • 2017-12

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An Analysis of the Profitability of Hilton's 2007 Leveraged Buyout

Description

Leveraged buyouts have gone in and out of popularity over the last four decades. The first wave began in the 1980's with the rising popularity of junk bonds, followed by

Leveraged buyouts have gone in and out of popularity over the last four decades. The first wave began in the 1980's with the rising popularity of junk bonds, followed by years of economic downturn, and then a rise and respective fall from the dot com era. However, in the 2000's, attitudes were high and a period of low interest rates, covenant-lite loans, and relaxed lending conditions gave rise to some of the largest leveraged buyouts in US history. As the name implies, leveraged buyouts are predominantly structured with debt, around 70% of the total transaction value. Private equity firms execute leveraged buyouts on companies in strong industries, who have proven, stable cash flows, with the intent of cutting costs, divesting unneeded assets, and making the chain more efficient. After a time period of five to seven years, the private equity firm exits the deal through an initial public offering of the target company, a sale to another buyer, or dividend recapitalization. The Blackstone Group is one of the largest private equity firms in the US, and, with the favorable leveraged buyout conditions, especially in the real estate market, it wanted to build its real estate portfolio with an acquisition of Hilton Hotels & Resorts. At the time of consideration, Hilton was one of the largest hotel companies in the world, but was beginning to lag compared to its competitors Marriott and Starwood. After months of talks, Hilton agreed to be bought out by Blackstone at $47.50/share, for a total purchase price of $26bn. Blackstone had injected $5.7 of its own equity into the deal. The Great Recession caused a lot of investors to worry about Hilton's debt obligations, and Blackstone was able to restructure a significant portion of the debt to benefit both themselves and their creditors. As new CEO, Christopher J. Nassetta was able to strengthen Hilton by rearranging management, increasing franchising fees, expanding its capital-lite segments, and building more rooms internationally, Hilton was able to grow quicker than its competitors from 2007-2013 while minimizing operating expenses. On December 2, 2013, Hilton went public on the NYSE as HLT. Its enterprise value increased from $26bn to $33bn, and Blackstone was able to achieve an internal rate of return of 19%, while continuing to own 75% of Hilton's shares.

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Created

Date Created
  • 2017-05

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Recon International Adventures

Description

Recon International Adventures is an online adventure travel community that provides guide operators and adventure seekers a central communication platform. This platform gives adventure seekers all the tools they need

Recon International Adventures is an online adventure travel community that provides guide operators and adventure seekers a central communication platform. This platform gives adventure seekers all the tools they need to plan their trips and allows guide operators to better communicate the value that they can provide by creating a virtual preview of their trips. This platform will serve as an ideal place for endemic advertising thus increasing bookings for guide operators listed on the site and giving outdoor gear and clothing companies exposure to their target market. Recon will operate on a lean business model and test our minimal viable product with consumers before scaling.

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Created

Date Created
  • 2015-05

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The Initial Feasibility of a Small Hydroponic Farm Startup in Austin, Texas

Description

This thesis will examine market research relating to consumer food trends and the business environment of Austin, Texas in order to evaluate the initial feasibility of establishing a small hydroponic

This thesis will examine market research relating to consumer food trends and the business environment of Austin, Texas in order to evaluate the initial feasibility of establishing a small hydroponic produce farm. A main concern of this report is to provide a general overview of hydroponics and its potential advantages over traditional farming methods as a technique for producing food products for consumers in a local setting. To explore the potential of establishing such a venture, this report will also include a partial business plan focusing on the marketing strategy of initiating a hydroponic produce farm in Austin.

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Created

Date Created
  • 2015-05

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Arizona State University Forensic Science Center (ASU-FSC)

Description

Currently, Arizona State University's West Campus offers students a Bachelor's of Science degree in Forensics. This degree program has been at ASU's West campus for over three years now and

Currently, Arizona State University's West Campus offers students a Bachelor's of Science degree in Forensics. This degree program has been at ASU's West campus for over three years now and is at its capacity of 300 students due to limitations on lab space. In order to support the growth and provide students with a valuable experience, the Math and Natural Sciences department seeks to create a "fee-for-service" enterprise within the Forensics division. This new lab called the Arizona State University Forensic Science Center (ASU-FSC) would serve city, county, state, and federal government agencies. The mission of the ASU-FSC is to provide robust, accurate and efficient forensic services while leading innovation in research and education in forensics for Arizona, the Southwest and the country. The School of Natural Science and Mathematics has sought help from W. P. Carey School of Business students to analyze the possibility of adding a Forensics fee-for-service lab to ASU West campus. The deliverables from this report will provide a comprehensive marketing, supply chain and financial review of all aspects of the business, and will aid in the decision making process for the creation of the Arizona State University Forensic Science Center.

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Date Created
  • 2017-05

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Company Culture in Today's Society

Description

This thesis provides an analysis of company culture in well-known and relevant businesses to identify a successful company culture and create an outline for businesses to follow when designing or

This thesis provides an analysis of company culture in well-known and relevant businesses to identify a successful company culture and create an outline for businesses to follow when designing or revamping their culture. This included research and analysis of successful and unsuccessful company cultures and the affect they have on customers, employees and employers. This analysis created measurements to use to identify good company culture and bad company culture. These were identified through evaluations of employee reviews, secondary research and business articles. From there, different parts of company culture were identified as key components to building a strong, prideful and successful company culture and alternatively, what deteriorates a company culture. As a result of this thesis I uncovered measurements to use to identify a good company culture and six critical success factors to outline a successful company culture that can be tailored to any business. The measurements were surrounding retention rates, innovation, company development, employee perks, a fun atmosphere and an overall attention to employee needs. The critical success factors of company culture are to set the mission and vision of the company, define the company's core values, set a budget for company culture expenses, add special perks or actions that make your culture unique, hire and train right from the start and most importantly follow through. These factors create an outline for how to structure a great company culture, but do not set boundaries for any company. The best company culture is authentic to a company's mission, goals, customers and employees.

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Date Created
  • 2017-05

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The Many Faces of Corporate Social Responsibility

Description

Corporate social responsibility (CSR) is a fascinating and complex topic. There is consensus that companies both make a large impact on the world and have a responsibility beyond profits. The

Corporate social responsibility (CSR) is a fascinating and complex topic. There is consensus that companies both make a large impact on the world and have a responsibility beyond profits. The challenge with this responsibility is that determining businesses' responsibility and measuring the impact remains unclear. Scholars most often point to the early to mid 1900s as its starting point and the increased economic growth and workers' unions occurring in the 1950s as one of the reasons for scholars paying more attention to the topic. This thesis project analyzes current examples of CSR from Starbucks and IBM. These companies have reputations for their positive CSR practices. Both companies' availability of information, the vast number of their CSR practices, and efforts to measure the impact set them apart. IBM and Starbucks stand out because of the sheer volume of CSR activities they have, and when examined closely, the mixed, primarily good, impact of these activities is revealed. Having a high number of CSR practices alone does not equate to doing CSR well. Instead, companies' CSR should be examined based on both the number of practices and their impact. Considering both of these metrics will help consumers, as well as other stakeholders, better evaluate the success or failure of CSR in a business.

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Date Created
  • 2017-05