Matching Items (9)

Using a Web Survey to Evaluate the Effectiveness of a Podcast on Organizational Outreach for the State Bar of New Mexico

Description

The purpose of this project was to evaluate the State Bar of New Mexico's (SBNM) new podcast series, SBNM is Hear. The podcast was initially developed as a member outreach

The purpose of this project was to evaluate the State Bar of New Mexico's (SBNM) new podcast series, SBNM is Hear. The podcast was initially developed as a member outreach tool and a new platform for professional development and survey questions were developed to gauge the podcast’s effectiveness in these two areas. An electronic survey was deployed to active members of the SBNM through email. Respondents were asked questions regarding their demographics, whether they had listened to the series, and what content they would like to hear in the future. The survey resulted in 103 responses, of which 60% indicated that they had not listened to the podcast. The results showed that listenership was evenly divided between generations and that more females listened to at least one episode. The open-ended responses indicated that the two cohorts of respondents (listeners and non- listeners) viewed the podcast a potential connection to the New Mexico judiciary. Future recommendations include conducting an annual survey to continue to understand the effectiveness of the podcast and solicit feedback for continued growth and improvement

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Date Created
  • 2020-12-10

The Library Minute: Creating Short and Effective Outreach Videos

Description

The Arizona State University Libraries’ fun Library Minute video series brings information about resource and services to a large student body. For the first time, we present a workshop walking

The Arizona State University Libraries’ fun Library Minute video series brings information about resource and services to a large student body. For the first time, we present a workshop walking through the entire production process from start to finish and offering suggestions on how to fit multimedia into your marketing and outreach strategy. In this session, we will produce a short video with participants in three steps:

1. Conceptualization and Planning.
2. Recording.
3. Editing and Distribution.

Digital Production Manger Matthew Harp will demonstrate the tools and process and elaborate on the use of social media, YouTube, and the Internet Archive in the distribution plan. Together with Mimmo Bonanni and Library Minute Host Anali Perry, we’ll share our tips and tricks for video production using whatever resources are available.

Presented at the 2011 Arizona Library Association Conference 2011 - Tucson, Arizona

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Created

Date Created
  • 2011-11-08

Examining the Potential Adverse Effects of Social Media Influencers on Mental Health

Description

Social media influencers are a marketing tactic that has become very relevant in present-day marketing within the past decade. The way that social media influencers succeed is by utilizing strategies

Social media influencers are a marketing tactic that has become very relevant in present-day marketing within the past decade. The way that social media influencers succeed is by utilizing strategies that capitalize on both marketing and social media perspectives. Based on research findings, it was found that advertising and social media separately negatively affect mental well-being and perceptions of body image. Since social media influencers have a role within both spheres, the question on if they have the same effects on mental health has become a topic of discussion.
This interview-style podcast highlights the history of marketing and advertising, social media and its effects on users, and social media influencers and their roles in consumers’ lives. Furthermore, expert opinions from faculty at Arizona State University will help answer the question: do influencers have an adverse effect on mental health?
Professor Naomi Mandel, a consumer behavior professor at the W. P. Carey School of Business, and Dr. Mary Ingram-Waters, an Honors Faculty Fellow at Barrett, The Honors College, provide insight on the topic of social media influencers. The full interviews are found in the podcast. Professor Naomi Mandel’s interview is found at 29:45, and Dr. Mary Ingram-Waters’ interview is found at 46:00.

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Created

Date Created
  • 2019-05

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Salad: The Advertising Podcast

Description

The way that people consume media is changing. While every platform seems to shift to video, there is a not-so-quiet revolution going on in the podcast industry. Each week, 10,000

The way that people consume media is changing. While every platform seems to shift to video, there is a not-so-quiet revolution going on in the podcast industry. Each week, 10,000 new podcasts are created and uploaded and this number continues to grow (Moore, 2018). As the prevalence of smartphones, faster download speeds, and streaming platforms have proliferated across the globe, more and more people are turning to podcasts to get their content fix. Young professionals are especially drawn to the format because it fits perfectly into their busy lifestyles. This thesis explored how to create, produce, and market a podcast to college students and entry level workers that are interested in pursuing a career in advertising. We collected data through conducting depth interviews and an online survey to podcast listeners as well marketing and design students. The insights drawn from this research were combined with a thorough trend analysis of the podcast market to find the factors that matter most to the target consumer. From there we produced eight episodes of the podcast and released them over a timespan of two and a half months. Finally, paid social media advertisements were used to target students at major advertising colleges around the country. The results of this thesis found that there are a number of important takeaways from the process that can help anyone build a podcast brand, audience and media strategy. Our research found that prospective podcasters should: maintain a consistent upload schedule, invest in audio quality, experiment with content strategy, know their target audience, own your show’s brand, and not rely on just one audio streaming platform.

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Created

Date Created
  • 2019-05

Exploring The Veil of Blackness

Description

Abstract
Exploring the Veil of Blackness is a creative project in the form of a podcast titled UKME America”. UKME America stands for Uwem mi Kederimbot America, which means “my

Abstract
Exploring the Veil of Blackness is a creative project in the form of a podcast titled UKME America”. UKME America stands for Uwem mi Kederimbot America, which means “my life in the world in America”. It aims to explore the differences that divide individuals within the black community from a perspective of a First-Generation African American. It also illustrates how diverse the black community is. Drawing from my own experiences and research, this led me to a common theme centered around the following four questions: (a) what is it like to lose one’s identity; (b) where does this insecurity stem from; (c) how does society impact the way we view ourselves; and (d) how can we uplift ourselves. In my podcast, I interviewed individuals who identified as African Americans, First Generation African Americans, and Africans.
Everyone I interviewed told me their stories using historical, social, and cultural narratives. Overall, I want individuals to understand that there is fluidity behind the meaning of “black”, and the more individuals learn to embrace their differences, the more we can break down the barriers, put a united front, fight societal discrimination. I would like to thank my thesis director Dr. Neveser Köker and Second Committee Chair, Matthew Voorhees. I want to thank them for their guidance, motivation, patience, and for pushing and challenging me to reach new heights. I also would like thank my mom and Dr. Cynthia Patiño, for their constant encouragement and support. This would not have been possible without them.

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Created

Date Created
  • 2019-05

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How to Make the Most Money Podcasting

Description

Over 50% of the US population has listened to a podcast as of 2019. That is over 144 million people in the US alone that can potentially generate revenue for

Over 50% of the US population has listened to a podcast as of 2019. That is over 144 million people in the US alone that can potentially generate revenue for a podcast host. In 2017, podcast advertising secured revenues of $314 million. It is expected to grow to $659 million by 2020 (Goldberg). There is a growing market of active podcast listeners for advertisers to tap into. There is so much potential in podcasting that Spotify has recently decided that they are willing to spend $400-500 million on this category alone in 2019. In that large figure they have acquired “Gimlet”, a podcasting company, for 230 million and “Anchor”, a creation/distribution platform (Heater).
These massive amounts of investment in podcasting is assuring for the podcast industry that began as recently as the early 2000’s. There is money to be made for the content creators of podcasts as well. This paper focuses on how podcast hosts can generate the most amount of money. The two forms of producing income is by paid advertisements or donations/crowdfunding. I conducted an experiment using my own podcast to test whether paid advertisements or donations were more effective at making money. My hypothesis for this experiment is if I offer a free podcast for the public to listen to and ask for donations then I think less than 10% of listeners will donate. I believe that paid advertisements will generate more revenue than donations because I believe podcast listeners are not generous enough to donate. My research on how to make the most money podcasting is illustrated in the following pages.

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Date Created
  • 2019-05

Beyond the Wall of Sound: What cosmic horror can teach us about future technologies

Description

Cosmic horror distinguishes itself from standard horror in large part because of the things that it finds horrifying. Cosmic horror, like any horror, attaches itself to external experience. Powerful technologies’

Cosmic horror distinguishes itself from standard horror in large part because of the things that it finds horrifying. Cosmic horror, like any horror, attaches itself to external experience. Powerful technologies’ ability to reshape our perspective are the ideal choice for this anchor point. Beyond the Wall of Sound is a podcast that seeks to unify the existential dread and scientific imaginings inherent in cosmic horror and weird fiction, with dystopian visions of technological futures. The podcast uses the strange and horrifying mind of HP Lovecraft, as revealed through his short stories, to shed light on the horrifying, revealing and absurd imaginaries that drive and emerge unintentionally from current pursuits in science and technological innovation. In this essay, I describe the roots of horror and its relevance and therefore applicability to human experience. I then exemplarily relate the practical mode of thought that created one of the podcast’s episodes, which take’s Lovecraft’s The Thing on the Doorstep and the authors fears of the future as a lens to discuss and reflect upon the technology of body switching. The podcast is presented as an important piece of science communication in the face of increasing misinformation and a rolling technological wave. The project is affected by the strength of Lovecraft’s influences over time, and ultimately is itself a vehicle for and a deconstruction of that influence. Ultimately, the purpose of this podcast is not to horrify, but to inspire people to do good and remain educated despite the horrors of a pessimistic and uncaring existence.

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Date Created
  • 2019-05

Authenticating Art: The Process, Valuation, and Importance of Artworks

Description

The overall purpose of this creative project was to explore the implications of art authentication as it relates to the process, valuation, and importance of artworks. The project was presented

The overall purpose of this creative project was to explore the implications of art authentication as it relates to the process, valuation, and importance of artworks. The project was presented in the form of a podcast as this type of content is increasingly becoming popularized as a form of strategy in the field of marketing. As content is becoming a new way of experession in this digitial world, it is a new form of art. Because of this, podacasts, as a form of content, nicely reflects a similar manner of expression in modern day as art has for years. The examination, in question, began with the recently authenticated and auctioned Leonardo da Vinci artworks, The Isleworth Mona Lisa and The Salvador Mundi. These works brought on questions regarding the history of forgery, the process of authentication, appraisal, and overall ownership of art. These questions were researched and presented with regards to the works listed above as well as other high-profile examples in order to discuss their insinuations on the modern art market. Overall, properly authenticated work can make an impact on multiple facets of the market which may grant much attention to these situations. Interestingly, much of the processes that are related to art in modern day are quite subjective or unregulated. For example, authentication can be highly influenced by the opinion of experts. Valuation and appraisal are both similar in this sense, as well. Because of this, it is difficult to make any firm judgements concerning the works in question.

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Date Created
  • 2019-05