Description
Over 50% of the US population has listened to a podcast as of 2019. That is over 144 million people in the US alone that can potentially generate revenue for a podcast host. In 2017, podcast advertising secured revenues of $314 million. It is expected to grow to $659 million by 2020 (Goldberg). There is a growing market of active podcast listeners for advertisers to tap into.
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Contributors
- Maldonado, Marcus (Author)
- Radway, Debra (Thesis director)
- Bonfigilo, Thomas (Committee member)
- Department of Finance (Contributor, Contributor)
- Department of Information Systems (Contributor)
- Barrett, The Honors College (Contributor)
Date Created
The date the item was original created (prior to any relationship with the ASU Digital Repositories.)
2019-05
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