Improved, scalable, and personalized context recovery system: E-TweetSense

Browsing Twitter users, or browsers, often find it increasingly cumbersome to attach meaning to tweets that are displayed on their timeline as they follow more and more users or pages. The tweets being browsed are created by Twitter users called originators, and are of some significance to the browser who has chosen to subscribe to the tweets from the originator by following the originator. Although, hashtags are used to tag tweets in an effort to attach context to the tweets, many tweets do not have a hashtag. Such tweets are called orphan tweets and they adversely affect the experience of a browser.

A hashtag is a type of label or meta-data tag used in social networks and micro-blogging services which makes it easier for users to find messages with a specific theme or content. The context of a tweet can be defined as a set of one or more hashtags. Users often do not use hashtags to tag their tweets. This leads to the problem of missing context for tweets. To address the problem of missing hashtags, a statistical method was proposed which predicts most likely hashtags based on the social circle of an originator.

In this thesis, we propose to improve on the existing context recovery system by selectively limiting the candidate set of hashtags to be derived from the intimate circle of the originator rather than from every user in the social network of the originator. This helps in reducing the computation, increasing speed of prediction, scaling the system to originators with large social networks while still preserving most of the accuracy of the predictions. We also propose to not only derive the candidate hashtags from the social network of the originator but also derive the candidate hashtags based on the content of the tweet. We further propose to learn personalized statistical models according to the adoption patterns of different originators. This helps in not only identifying the personalized candidate set of hashtags based on the social circle and content of the tweets but also in customizing the hashtag adoption pattern to the originator of the tweet.