Description
This paper takes a look at developing a technological start up revolving around the world of health and fitness. The entire process is documented, starting from the ideation phase, and continuing on to product testing and market research. The research done focuses on identifying a target market for a 24/7 fitness service that connects clients with personal trainers.
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Contributors
- Heck, Kyle (Co-author)
- Mitchell, Jake (Co-author)
- Korczynski, Brian (Co-author)
- Peck, Sidnee (Thesis director)
- Eaton, John (Committee member)
- Barrett, The Honors College (Contributor)
- Department of Finance (Contributor)
- Department of Economics (Contributor)
- Department of Management (Contributor)
- Department of Psychology (Contributor)
- Department of Supply Chain Management (Contributor)
- School of Accountancy (Contributor)
- W. P. Carey School of Business (Contributor)
Date Created
The date the item was original created (prior to any relationship with the ASU Digital Repositories.)
2014-05
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