Description
Many studies have supported the theory that gain-framed messaging is effective in changing smoking behavior. However, the importance of focusing on long-term positive benefits or short-term positive benefits in this messaging remains a mystery. This study investigated the role that reward-delay within gain-framed messaging has on the self-esteem and behavior of cigarette smokers.
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Contributors
- Hintze, Kellie Elizabeth (Author)
- Chisum, Jack W. (Thesis director)
- Brown, Carla J. (Committee member)
- Barrett, The Honors College (Contributor)
- School of Nutrition and Health Promotion (Contributor)
- Department of Psychology (Contributor)
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The date the item was original created (prior to any relationship with the ASU Digital Repositories.)
2015-05
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