Branding and Marketing an Artist: The Phenomenon of The Brand That is Taylor Swift

Description
This thesis explores the strategies utilized when branding and marketing an artist. This idea was inspired by how Taylor Swift's Eras Tour has captured headlines consistently for over a year now. This thesis will discuss how aspects of Taylor Swift’s

This thesis explores the strategies utilized when branding and marketing an artist. This idea was inspired by how Taylor Swift's Eras Tour has captured headlines consistently for over a year now. This thesis will discuss how aspects of Taylor Swift’s brand - her core values, fan engagement, co-creation, fear of missing out, scarcity appeal, and nostalgia - have promoted her success. The thesis will then consider what marketing and branding elements led to this phenomenon that an aspiring, or developed, artist can learn from and implement in their career.
Date Created
2024-05
Agent

Back to Our Roots: Back To Our Roots African Fashion and the greater discussion of Afro Futuristic fashion show

Description

The "AfroWorld: Back to Our Roots" fashion show is a project that goes beyond the runway. It is a transformative event aimed at celebrating the richness of African culture, combating stereotypes, and providing a platform for education and expression. This

The "AfroWorld: Back to Our Roots" fashion show is a project that goes beyond the runway. It is a transformative event aimed at celebrating the richness of African culture, combating stereotypes, and providing a platform for education and expression. This comprehensive plan outlines the key steps in bringing this vision to life, emphasizing the importance of the show as both an artistic and educational endeavor. The fashion show is the catalyst to a greater discussion on a timeline of African fashion and exploring Afrofuturistic fashion. To start, one has to define AfroFuturistic fashion, it is a type of fashion that draws from African history while blending futuristic elements of design to the garments. My thesis is a greater discussion on how African culture will function in the post modern world, and in turn how that will affect the fashion industry. The beautiful thing about afro futuristic fashion is that this style of fashion challenges a plethora of stereotypes about the African community. That being said, this is serving as a powerful statement of cultural autonomy and celebrating diversity within the African diaspora. The "AfroWorld: Back to Our Roots" fashion show is not merely a fashion show. It is an experience that connects cultural celebration with historical exploration and opens our eyes to what could be on the horizon. This project highlights the richness of African heritage, by challenging stereotypes and providing a platform for artistic expression and education. Within this, it gives reference to the exploration of Afrofuturistic fashion, which is a fusion of traditional African motifs connected with elements of futurism. This then, challenges stereotypes and celebrates the diversity and autonomy within the African diaspora. The fashion show is crafted to unfold as a journey through time, offering a vivid portrayal of the evolution of African fashion across centuries. It is a narrative that speaks volumes, each segment symbolizing a distinct era or facet of African fashion, this is curated to foster inclusivity and instill a profound sense of cultural pride, while additionally challenging the effects of colonialism on the African diaspora. The journey begins with a performance by a traditional African singer, using ancestral tones to set the stage for what is to come. The introduction of traditional Ankara prints on skirts follows, a vibrant celebration of African textiles that pay homage to the rich tapestry of patterns and motifs deeply woven into the fabric of African culture. As the show progresses, it delves deeper into the regional nuances of African fashion, with the elegant display of traditional Sudanese thobes for women. After, it's a traditional East African dance performance. These segments serve as important reminders of the diversity and richness of African cultural expressions. Transitioning seamlessly, the fashion show then shifts its focus to the future, presenting designs by two African sustainable designers inspired by the aesthetic sensibilities of the 70s-90s era. These designs not only reflect a commitment to sustainability but also serve as a bridge between the past and the present, embodying the timeless elegance and cultural resonance of African fashion. An intermission provides a moment for reflection, allowing the audience to ponder the journey thus far and immerse themselves in the cultural tapestry that surrounds them. The ensuing crowd interaction, featuring a best-dressed competition, further fosters community engagement and appreciation, celebrating the beauty and diversity of traditional African attire. As the show progresses, it seamlessly transitions to modern interpretations of African fashion, with a showcase of comforter fashion presenting modern Nigerian attire that seamlessly blends comfort and style for contemporary living. The energy of the West African dance group infuses dynamism into the show, celebrating the vivacious spirit and cultural richness of West Africa. Finally, the fashion show culminates with a juxtaposition of formal and casual fashion aesthetics, featuring designs by a suit designer and a streetwear designer. These contrasting expressions serve as a testament to the diverse range of African fashion, each design a reflection of individual creativity and cultural identity. In conclusion, "AfroWorld: Back to Our Roots" transcends the confines of a mere fashion show; it is a celebration of cultural resilience, a testament to the power of art to provoke thought and inspire change. Through this thesis, we embark on a profound exploration of Afrofuturistic fashion, unraveling its significance in shaping the future of the fashion industry and celebrating the timeless beauty and cultural richness of African heritage. As we defend this thesis, let us reflect on the profound impact of the fashion show in redefining Afrofuturistic fashion and fostering a deeper appreciation for the diverse tapestry of African culture.

Date Created
2024-05
Agent

Founders Lab - Plant-ED: Creating a Digital Platform to Promote Sustainable Initiatives and Communities within Universities

Description
The primary goal of our nonprofit organization, Plant-ED, is to deepen the average individual’s knowledge regarding sustainability and to inspire our users to engage in a community of like-minded individuals who share a passion for sustainability. To accomplish this vision,

The primary goal of our nonprofit organization, Plant-ED, is to deepen the average individual’s knowledge regarding sustainability and to inspire our users to engage in a community of like-minded individuals who share a passion for sustainability. To accomplish this vision, we have created a digital platform where users can easily find information on upcoming events, activities, and alternative products that truly embody a mindset of sustainability. Our team will be the main and constant source of content for our website, however our users are also able to interact with the website through blog posts and subscriptions. Additionally, our platform has a section dedicated to explaining the impact of recycling and shows the devastating effects if humans do not take accountability for their choices and develop more sustainable habits. The ultimate goal for our website is for it to be a place where we can promote our partners’ products which are either alternatives to unsustainable products or companies who donate some of their proceeds to help create a greener world. The profit from the commission we receive from our partners and subscription services will be reinvested into expanding our digital platform and partnerships.
Date Created
2024-05
Agent

Exploring the Correlation Between Business Cycles and Real Estate Behavior in the Phoenix Industrial Market

Description
This thesis explores how fundamental variables of business cycles influence commercial real estate cycles and investor behavior within them. Specifically, I address studies correlating key business cycle variables to commercial real estate cycles. Then, I address the Phoenix industrial real

This thesis explores how fundamental variables of business cycles influence commercial real estate cycles and investor behavior within them. Specifically, I address studies correlating key business cycle variables to commercial real estate cycles. Then, I address the Phoenix industrial real estate market and analyze whether or not the predicted or theorized consequences of the changes in the key business cycle variables impacted the Phoenix industrial real estate market. My findings on the topic provide valuable insight into the predictability of industrial real estate behavior throughout cycles, given the changes in fundamental economic variables of business cycles. Specifically, it demonstrates how the Phoenix industrial real estate market has historically behaved in correlation to business cycles and their variables. My findings also highlight the importance of observing the Phoenix market’s continued response to changes in the macro-economy.
Date Created
2024-05
Agent

Life Cycle Analysis and Financial Modeling of 100% Reusable Cup Café Store

Description
The purpose of this paper is to elucidate the benefits and barriers of the circular economy in comparison to the traditional, single-use linear economy. The project scope pertains to a case study of a 100% reusable cup café store, conducting

The purpose of this paper is to elucidate the benefits and barriers of the circular economy in comparison to the traditional, single-use linear economy. The project scope pertains to a case study of a 100% reusable cup café store, conducting analysis through an environmental, financial, and social lens. Two tools were created to analyze this program. A life cycle analysis was designed to interpret environmental impacts, and a total cost assessment was designed to analyze operational financing. The main finding of this work is to ensure that reusable cups exhibit an average lifetime, quantified in the number of uses, that exceeds environmental indicator break-even points to produce a lower emissions footprint within an open population café store setting.
Date Created
2024-05
Agent

An Examination of Homogeneity Within Profiles of Male and Female Serial Killers

Description
For decades, society has held an innate fascination with serial murder and serial killers. The fascination lies in the motivations behind the actions and the way in which investigators apprehend them. The psychological field of investigative and behavioral psychology emerged

For decades, society has held an innate fascination with serial murder and serial killers. The fascination lies in the motivations behind the actions and the way in which investigators apprehend them. The psychological field of investigative and behavioral psychology emerged to attempt to answer some of these questions and the investigative tool of behavioral profiling soon followed. Researchers have conducted comparison studies of male and female serial killers many times to understand what differentiates them. This research aims to answer another question: Are female serial killers more homogenous based on their profiles than male serial killers? The media portrays female serial killers in a very specific light, poisoners who kill due to revenge or money, but how well does this portrayal actually hold up when analytically examined? This research compiled case studies of fifteen male and fifteen female serial killers based on twenty-six characteristics and profiled each according to three different typologies to determine how homogenous these groups actually are. This research can help assist investigators and the public to better understand the diversity of these types of offenders and be able to determine who these offenders are.
Date Created
2024-05
Agent

Analysis of Potential Entry Into Edge AI Software

Description
As a result of the recent boom in the popularity of Large Language Model (LLM) chatbots such as ChatGPT, the generative Artificial Intelligence (AI) landscape has seen a massive increase in market size. Along with this boom in generative AI,

As a result of the recent boom in the popularity of Large Language Model (LLM) chatbots such as ChatGPT, the generative Artificial Intelligence (AI) landscape has seen a massive increase in market size. Along with this boom in generative AI, other sectors of AI have seen massive growth as well. One such area of interest is the Edge AI software market. Because this market is so new, there is an immense amount of room for growth and profit since most firms have yet to obtain a firm foothold in this space. Therefore, it makes sense that Company X is seeking to enter this market. With the successful release of Product O, an opensource AI development and optimization program, and Product G, a program for the development and deployment of computer vision models, Company X is seeking to understand the market landscape, overall potential returns, and broad applications for contingency in various scenarios before making further investments into this market. Through our in-depth analysis of the market, which examines current competitors, and includes top-down and bottoms-up analyses, we were able to create a detailed picture of potential market states, their effects on our recommendation, and the initial outlay needed for Company X to actively pursue our recommendation. As for our final recommendation, we believe that Company X should continue to market Product O to draw users into Company X’s hardware ecosystem, similar to what Apple did with the iPhone, which will allow Company X to obtain a greater market share and long-term user loyalty. Software-hardware synergies will continue to drive an increase in Company X’s overall profits. This secondary source of hardware sales will be insulated from the cyclical nature of the CPU market, allowing for less variability in revenues during market downturns. This decrease in the hardware sales cycle should lead to higher stock prices and increase stakeholder confidence. Successful implementation of these strategies boosts the success of future Company X product launches and stops any competitors from entering the Edge AI market, solidifying Company X’s hold on its market share.
Date Created
2024-05
Agent

Magic as a Cultural Bridge

Description
Magic has changed over the past several centuries in terms of how it shows up in people's lives and how it’s discussed: in the 21st-century modern-day, the term magic is used to describe illusions and unknown facts, whereas before magic

Magic has changed over the past several centuries in terms of how it shows up in people's lives and how it’s discussed: in the 21st-century modern-day, the term magic is used to describe illusions and unknown facts, whereas before magic was tied more into superstitions about higher beings and religion. Nevertheless, every culture has been influenced by magic. Even before travel and technology allowed information to be widespread, magic was a part of people’s lives, whether it be to protect a tribe on their hunt or a magician trying to earn a living. Even though secular magic is quite recent on the timeline of history, secular magic can still tap into the same feelings that non-secular magic has had on people. People try to understand what they can’t and deal with stressors in their lives in many ways, and magic in its various forms has provided this filler. Throughout this paper, I’ll be discussing magic’s role as a bridge between cultures. I looked for various explanations of magic’s history and the impact it’s had on people throughout, to be able to compare by culture and over time, and how magic has served as cultural bridge, bringing people together, creating new conversations, and sparking similar emotions across all people such as awe and wonder.
Date Created
2024-05
Agent