Branding and Marketing an Artist: The Phenomenon of The Brand That is Taylor Swift

Description
This thesis explores the strategies utilized when branding and marketing an artist. This idea was inspired by how Taylor Swift's Eras Tour has captured headlines consistently for over a year now. This thesis will discuss how aspects of Taylor Swift’s

This thesis explores the strategies utilized when branding and marketing an artist. This idea was inspired by how Taylor Swift's Eras Tour has captured headlines consistently for over a year now. This thesis will discuss how aspects of Taylor Swift’s brand - her core values, fan engagement, co-creation, fear of missing out, scarcity appeal, and nostalgia - have promoted her success. The thesis will then consider what marketing and branding elements led to this phenomenon that an aspiring, or developed, artist can learn from and implement in their career.
Date Created
2024-05
Agent

Founders Lab - The GOATGENE

Description
Everyone possesses the potential to achieve greatness, and it manifests in various forms. Our objective was to inspire individuals to discover their unique passions. The GOATGENE, a media/lifestyle company, provided individuals with the opportunity to engage in activities without

Everyone possesses the potential to achieve greatness, and it manifests in various forms. Our objective was to inspire individuals to discover their unique passions. The GOATGENE, a media/lifestyle company, provided individuals with the opportunity to engage in activities without prior experience. Our project conducted market research on different "niche" activities, reached out to industry professionals and prospects, designed and sold merchandise, created social media content across multiple platforms, and hosted live events to promote the GOATGENE.
Date Created
2024-05
Agent

Founders Lab - The GOATGENE

Description
Everyone can achieve greatness, and greatness comes in many forms. Our goal is to inspire individuals to find what they are great at and “find what makes you the GOAT.” TheGOATGene is a media/lifestyle company that provides people with the

Everyone can achieve greatness, and greatness comes in many forms. Our goal is to inspire individuals to find what they are great at and “find what makes you the GOAT.” TheGOATGene is a media/lifestyle company that provides people with the means to start an activity they can go try with no previous experience. Our Founders Lab Venture team completed the goal of inspiring people while giving them a community experience along with the materials they would need to go out and play spikeball and pickleball.
Date Created
2024-05
Agent

Founders Lab - Plant-ED: Creating a Digital Platform to Promote Sustainable Initiatives and Communities within Universities

Description
The primary goal of our nonprofit organization, Plant-ED, is to deepen the average individual’s knowledge regarding sustainability and to inspire our users to engage in a community of like-minded individuals who share a passion for sustainability. To accomplish this vision,

The primary goal of our nonprofit organization, Plant-ED, is to deepen the average individual’s knowledge regarding sustainability and to inspire our users to engage in a community of like-minded individuals who share a passion for sustainability. To accomplish this vision, we have created a digital platform where users can easily find information on upcoming events, activities, and alternative products that truly embody a mindset of sustainability. Our team will be the main and constant source of content for our website, however our users are also able to interact with the website through blog posts and subscriptions. Additionally, our platform has a section dedicated to explaining the impact of recycling and shows the devastating effects if humans do not take accountability for their choices and develop more sustainable habits. The ultimate goal for our website is for it to be a place where we can promote our partners’ products which are either alternatives to unsustainable products or companies who donate some of their proceeds to help create a greener world. The profit from the commission we receive from our partners and subscription services will be reinvested into expanding our digital platform and partnerships.
Date Created
2024-05
Agent

Automating Accounting Transactions as Functionalities of a Service-Oriented Software System

Description
In 2022, a previous team of computer science and accounting students worked together to design and build a fully-functioning website to automate accounting transactions. They created dynamic accounting applications using software frameworks such as React and Express. They then used

In 2022, a previous team of computer science and accounting students worked together to design and build a fully-functioning website to automate accounting transactions. They created dynamic accounting applications using software frameworks such as React and Express. They then used the services provided by Amazon Web Services to make the website available online. The stakeholders of the project wanted to expand upon the services provided by the website so they entrusted our team with implementing new features and applications to the software system. Using the same software frameworks and services of the previous team, we redesigned the website and increased its functionality to better meet the needs of accounting automation.
Date Created
2024-05
Agent

Problems of Defining Armed Conflict In International Law

Description
Despite popular belief, war is a highly regulated endeavor. Military operations cannot be permitted to take place in a regulatory vacuum. According to the Geneva Academy of International Humanitarian Law, there are currently 110 armed conflicts, most of which are

Despite popular belief, war is a highly regulated endeavor. Military operations cannot be permitted to take place in a regulatory vacuum. According to the Geneva Academy of International Humanitarian Law, there are currently 110 armed conflicts, most of which are non-international. (Today’s Armed Conflicts, 2024) The law of war exists to protect those who are involved and those who are not involved in the conflict. The first step in the regulatory process is understanding what situations trigger different types of law. Understanding conflict characterization and the law's applicability is necessary for prosecution and operations planning. Two primary documents regulate armed conflicts: the Hague Convention and the Geneva Conventions. The Hague Conventions set out rules for conducting war, and the Geneva Conventions protect the victims of war. In this paper, the Geneva Conventions (GC) will be the primary research focus as I am specifically interested in protecting victims. We apply different Geneva Convention rules based on the characterization of a given conflict. Geneva Conventions give vague regulations applicable to conflicts. The main reason for such vagueness was to make this document universal enough for many states to ratify it. However, such vagueness has political ramifications, as state leaders utilize the gray areas of international law in their interests. (International Committee of the Red Cross, 2023) One such gray area is the fact that the current international documents do not provide a precise characterization of war. The problem of this uncertainty is that there has been the need to address the legal issues on a case-by-case basis. While I acknowledge that every case should have special attention, it is also essential to bring as much universality to them as possible to make the prosecution process more accessible and make international law more just and predictable. Therefore, this paper answers the following question: How can the text of the Geneva Conventions be strengthened to prevent political biases and increase humanitarian protections? This topic has a well-developed research foundation. I am relying on some previous works in the area, including the ones written by Corn and Gal. Corn’s “Legal Classifications of Military Operations” focuses on the issue of characterizing non-international armed conflicts and their application to the conflict between the U.S. and al-Queda. Gal’s “Unexplored Outcomes of Tadić” introduces the conflict between the ICC and ICJ in dealing with Tadić precedent. I utilize these scholars’ work as the foundation of the issue I am researching, and I propose solutions to the problems presented by the scholars. This paper addresses some of the major problems in defining armed conflict in international law, particularly defining non-international armed conflict and defining conflicts between a state and a non-state actor. My two main issues discuss concern (1) establishing the existence of an armed conflict for legal purposes and (2) differentiating between two types of conflict. I look into two sides of a coin: international armed conflict (IAC) and non-international armed conflict (NIAC). The primary debate in characterizing NIAC arises from a disagreement over what constitutes mere violence and what constitutes NIAC. The discussion on IAC arises from arguments aiming at expanding the definition of IAC to the conflicts traditionally classified as NIACs. This second question is essential as the rules governing IAC provide more protection to civilians and POWs compared to the ones governing NIACs. I started by exploring how international law is applied to conflicts and discussing how different characterizations trigger other parts of the law. I later delved into defining a non-international armed conflict (NIAC), as there is no numeric threshold for what makes mere violence a NIAC. There is a need for a more specific threshold, and some challenges are associated with implementing it. I later discuss a second major issue: international conflicts that involve a state and a non-state actor. International tribunals should treat such cases as an international armed conflict rather than NIAC and present challenges to applying the law to non-state actors.
Date Created
2024-05
Agent

Towards a Balanced System: A Critical Analysis of Algorithmic and Digitalized Programming on Judicial Decision-Making and Access to Court-Appointed Counsel

Description
This thesis addresses the impact of algorithmic programming on judicial decision-making and the court-appointed attorney (CAA) process, focusing on the intersection of technology and judicial discretion at the Tempe Municipal Court. The primary inquiry of this thesis explores how algorithmic

This thesis addresses the impact of algorithmic programming on judicial decision-making and the court-appointed attorney (CAA) process, focusing on the intersection of technology and judicial discretion at the Tempe Municipal Court. The primary inquiry of this thesis explores how algorithmic and digital programming, creating an automated system, can enhance equitable access to legal representation for indigent criminal defendants by making the CAA process more uniform. This project implements back-end algorithmic calculations to provide judges with system recommendations by using the Qualtrics survey software to create a digital version of the paper-based Form 5C. The "System Recommendation Tool" streamlines the process by presenting concise encapsulations of defendants' Form 5C responses and algorithmically derived recommendations regarding CAA qualification and contribution amounts. Significant disparities between the digital system's recommendations and judicial outcomes emerge through analyzing 80 Form 5Cs and their corresponding judicial decisions. These disparities underscore the need for further refinement of the digital system and the possibility of increased use of judicial discretion and consideration of additional factors beyond the Form 5C. While recognizing the system's potential benefits, this research emphasizes the importance of continuous testing and refinement and ongoing consultation with judges. Ultimately, the digital system is a complementary tool to judicial decision-making rather than a replacement.
Date Created
2024-05
Agent

MediTrack Pro

Description
MediTrack Pro is a pioneering endeavor led by a student who is focused on revolutionizing the healthcare industry by changing the workflow of medical professionals through the development of an advanced medicine cart. This newly advanced technological medicine cart is

MediTrack Pro is a pioneering endeavor led by a student who is focused on revolutionizing the healthcare industry by changing the workflow of medical professionals through the development of an advanced medicine cart. This newly advanced technological medicine cart is designed to simplify the way medical equipment is used and handled. The goal is to broaden healthcare accessibility by streamlining treatment processes for patients and ultimately improving the quality of their life for both the practitioners and patients through the deployment of innovative and responsive medical technologies.
Date Created
2024-05
Agent