Short videos to enhance a sense of belonging among ITCA WIC participants

American Indian populations experience high rates of food insecurity and nutrition-related health concerns, often living in communities with limited access to healthy, affordable foods. Participating in the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) has the potential to address these challenges. Yet, in Arizona, only 56% of eligible individuals participate in WIC. Lack of social support and perception of stigma can hinder program participation. These barriers are often exacerbated in marginalized groups, such as American Indians, because outreach efforts for national programs seldom target these communities. To address these challenges, Inter Tribal Council of Arizona, Inc (ITCA) WIC developed a series of culturally tailored short videos featuring WIC participants to promote program participation and foster a sense of belonging within the ITCA WIC community. These videos were shared through ITCA WIC’s social media accounts and website starting in April 2024. This brief presents findings from the ASU Food Policy and Environment Research Group’s evaluation of the impact and reach of these videos.