Topic Research and Blog User Experience Recommendations for Automotive Enthusiast Audiences

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This mixed methods research report examined the user experience preferences and expectations automotive enthusiast audiences have for Discount Tire's marketing blog and provided a WordPress theme recommendation on the basis

This mixed methods research report examined the user experience preferences and expectations automotive enthusiast audiences have for Discount Tire's marketing blog and provided a WordPress theme recommendation on the basis of data collected via a mixed methods cross sectional survey of over 100 participants. Participant behaviors in the context of online tire research were analyzed against collected demographic data.