Details
Title
- Topic Research and Blog User Experience Recommendations for Automotive Enthusiast Audiences
Description
This mixed methods research report examined the user experience preferences and expectations automotive enthusiast audiences have for Discount Tire's marketing blog and provided a WordPress theme recommendation on the basis of data collected via a mixed methods cross sectional survey of over 100 participants. Participant behaviors in the context of online tire research were analyzed against collected demographic data.
Date Created
The date the item was original created (prior to any relationship with the ASU Digital Repositories.)
2021-05-03
Resource Type
Collections this item is in
Note
- Technical communication applied project