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Mobile applications (Apps) markets with App stores have introduced a new approach to define and sell software applications with access to a large body of heterogeneous consumer population.

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    Date Created
    2015
    Resource Type
  • Text
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    • Partial requirement for: Ph.D., Arizona State University, 2015
      Note type
      thesis
    • Includes bibliographical references (pages 117-130)
      Note type
      bibliography
    • Field of study: Business administration

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    by Gun Woong Lee

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