Place branding by its very nature is a highly selective endeavor. Typically, place branding focuses on highlighting positive aspects of place while discounting others that are deemed less appealing. Whether it pertains to attracting tourism, investment or people, or whether it concerns achieving a level of cultural significance, ultimately place branding impacts physical planning decisions and consequently the built environment.
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- Partial requirement for: Ph.D., Arizona State University, 2014Note typethesis
- Includes bibliographical referencesNote typebibliography
- Field of study: Urban planning