In the entire supply chain, demand planning is one of the crucial aspects of the production planning process. If the demand is not estimated accurately, then it causes revenue loss. Past research has shown forecasting can be used to help the demand planning process for production. However, accurate forecasting from historical data is difficult in today's complex volatile market. Also it is not the only factor that influences the demand planning. Factors, namely, Consumer's shifting interest and buying power also influence the future demand.
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- Partial requirement for: M.S., Arizona State University, 2012Note typethesis
- Includes bibliographical references (p. 82-87)Note typebibliography
- Field of study: Industrial engineering