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Pro-environmental goals often pit immediate self-interest against future communal interest. Consequently, the motivation to behave in pro-environmental ways can be particularly difficult to maintain over time. By framing environmental ills

Pro-environmental goals often pit immediate self-interest against future communal interest. Consequently, the motivation to behave in pro-environmental ways can be particularly difficult to maintain over time. By framing environmental ills as threats to one's chronic concerns, I suggest that chronic motivations, such as disease avoidance, can be leveraged to engender longer-lasting pro-environmental motivation.

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    Date Created
    • 2012
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  • Text
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    • Partial requirement for: Ph. D., Arizona State University, 2012
      Note type
      thesis
    • Includes bibliographical references (p. 55-57)
      Note type
      bibliography
    • Field of study: Psychology

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    by Joy Berlin

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