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Description

As young women merge into the business world, the business environment structure often asks them to adjust or change their identity to be accepted by their male peers. Such identity

As young women merge into the business world, the business environment structure often asks them to adjust or change their identity to be accepted by their male peers. Such identity changes include adopting masculine forms of professional dress, building relationships in the workplace, and dealing with personal life. Through a qualitative research methodology, the study explores the communication practices that women engage in to succeed in the masculine business/corporate environment.

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Date Created
  • 2021-05
Resource Type
  • Text
  • Machine-readable links