Description
This study aimed to extend beyond existing research on the male-grooming industry to examine the reality of marketing an everyday cosmetic product to men.
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Contributors
- Gibson, Jessica Lajoie (Author)
- Eaton, Kathryn (Thesis director)
- Lisjak, Monika (Committee member)
- Department of Marketing (Contributor)
- W. P. Carey School of Business (Contributor)
- Barrett, The Honors College (Contributor)
Date Created
The date the item was original created (prior to any relationship with the ASU Digital Repositories.)
2016-05
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