Matching Items (3)

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Makeup for Men? An Investigation into Social Norms and Motivation to Use Appearance-Enhancing Products

Description

This study aimed to extend beyond existing research on the male-grooming industry to examine the reality of marketing an everyday cosmetic product to men. This thesis contains a two-part original

This study aimed to extend beyond existing research on the male-grooming industry to examine the reality of marketing an everyday cosmetic product to men. This thesis contains a two-part original research study involving a qualitative, exploratory study (Study 1) clarifying college-aged men's attitudes toward male grooming products and makeup for men; and a quantitative, experimental study (Study 2) created to test theories developed from Study 1. Study 1 discovered a pattern among male participants of citing functional/medicinal qualities of male-grooming products as their justification for purchase. Study 2 tested whether this could be applied to makeup by comparing the effects of two advertisements for male cosmetic products on the likelihood of purchase of the product advertised. The main implications of this research suggest that one way to integrate makeup for men into the mainstream market is to release products in free trials before releasing them for sale, since men in the study were somewhat likely to use a free sample of the product in the test advertisements, but unwilling to purchase it. Additionally, the presence of acne in the participants moderated the effects of the ads such that men without acne were more likely to try a cosmetic product when presented with the medicinal benefits of the product in addition to the appearance-enhancing benefits, rather than appearance-enhancing benefits alone. Overall, men with acne were more willing than men without acne to use the product, regardless of the advertising appeal.

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Created

Date Created
  • 2016-05

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The Boys in the Back: Using Culturally Responsive Teaching to Connect with Latino Male Students in Middle School

Description

This study utilized a Culturally Responsive Teaching training and bi-weekly collaboration sessions to improve the connectedness between teachers and their Latino male students. Three first-year teachers and 21 students participated

This study utilized a Culturally Responsive Teaching training and bi-weekly collaboration sessions to improve the connectedness between teachers and their Latino male students. Three first-year teachers and 21 students participated in this study to learn how teaching practice and student classroom experiences changed as a result of the innovations. The findings showed teachers modified their planning and teaching and demonstrated more frequent culturally responsive teaching behaviors at the end of the implementation period. Participating students also showed increased classroom engagement and stronger relationships with their teachers, in addition to feeling more valued and included in the classroom. This study highlights effective structures and practices in areas such as cultural responsiveness implementation, teacher collaboration processes, teaching evaluations, and professional development models.

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Created

Date Created
  • 2019

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The unique experiences of body dissatisfaction in males: accurate assessment and outcomes

Description

The relations among internalization of the U.S. sociocultural standard of the ideal male body image, male body dissatisfaction, and behavioral and psychological outcomes of male body dissatisfaction were examined in

The relations among internalization of the U.S. sociocultural standard of the ideal male body image, male body dissatisfaction, and behavioral and psychological outcomes of male body dissatisfaction were examined in a sample of 215 ethnically diverse male college students. Concerns regarding accurate assessment of male body dissatisfaction were addressed. Structural equation modeling was utilized to identify the relations among the internalization of the sociocultural ideal male body image, male body dissatisfaction (as measured by the Male Body Attitudes Scale, MBAS; Tylka, Bergeron, & Schwartz, 2005), and behavioral and psychological outcomes. Results demonstrated that internalization of specific aspects of the ideal male body (lean and muscular) predicted corresponding components of male body dissatisfaction (lean and muscular). Further, each component of male body dissatisfaction was related to distinct behavioral and psychological outcomes. Implications for clinical practice and research were discussed.

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Agent

Created

Date Created
  • 2013