Description
This study examines the differences in presence and perception of the Samsung and Apple brands in Spain compared to the United States. Primary research was collected on-site in Spain and comparatively analyzed to experiences in the United States from the perspective of an American citizen.
Copyright Statement
Download count: 0
Details
Contributors
- Neerhof, Samantha Noel (Author)
- Gray, Nancy (Thesis director)
- Giard, Jacques (Committee member)
- W. P. Carey School of Business (Contributor)
- Department of Marketing (Contributor)
- School of International Letters and Cultures (Contributor)
- Barrett, The Honors College (Contributor)
Date Created
The date the item was original created (prior to any relationship with the ASU Digital Repositories.)
2016-05
Resource Type
Collections this item is in