Description
The purpose for creating this thesis project is to discover the effects that options have on consumer behavior and satisfaction, and to determine whether or not more options are a good thing. In exploring these questions, Information Measurement Theory (IMT), a theory founded by Dr.
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Contributors
- Brandt, Lawrence (Co-author)
- Spiller, Ryan (Co-author)
- Kashiwagi, Dean (Thesis director)
- Kashiwagi, Jacob (Committee member)
- Department of Finance (Contributor)
- Department of Management (Contributor)
- Mechanical and Aerospace Engineering Program (Contributor)
- Barrett, The Honors College (Contributor)
Date Created
The date the item was original created (prior to any relationship with the ASU Digital Repositories.)
2016-05
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