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  1. KEEP
  2. Theses and Dissertations
  3. Barrett, The Honors College Thesis/Creative Project Collection
  4. Networking Pricing Analysis
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Networking Pricing Analysis

Full metadata

Description

This thesis examines the impact of price changes of select microprocessors on the market share and 5-year gross profit net present values of Company X in the networking market through a multi-step analysis. The networking market includes segments including media processing, cloud services, security, routers & switches, and access points. For this thesis our team focused on the routers & switches, as well as the security segments. Company X wants to capitalize on the expected growth of the networking market as it transitions to its fifth generation (henceforth referred to as 5G) by positioning itself favorably in its customers eyes through high quality products offered at competitive prices. Our team performed a quantitative analysis of benchmark data to measure the performances of Company X's products against those of its competitors. We collected this data from third party computer reviewers, as well as the published reports of Company X and its competitors. Through the use of a preference matrix, we then normalized this performance data to adjust for different scales. In order to provide a well-rounded analysis, we adjusted these normalized performances for power consumption (using thermal design power as a proxy) as well as price. We believe these adjusted performances are more valuable than raw benchmark data, as they appeal to the demands of price-sensitive customers. Based on these comparisons, our team was able to assess price changes for their market and discounted financial impact on Company X. Our findings challenge the current pricing of one of the two products being analyzed and suggests a 9% decrease in the price of said product. This recommendation most effectively positions Company X for the development of 5G by offering the best balance of market share and NPV.

Date Created
2018-05
Contributors
  • Arias, Stephen (Co-author)
  • Masson, Taylor (Co-author)
  • McCall, Kyle (Co-author)
  • Dimitroff, Alex (Co-author)
  • Hardy, Sebastian (Co-author)
  • Simonson, Mark (Thesis director)
  • Haller, Marcie (Committee member)
  • School of Accountancy (Contributor)
  • Department of Finance (Contributor)
  • Barrett, The Honors College (Contributor)
Topical Subject
  • Finance
  • 5G
  • Microprocessors
Resource Type
Text
Extent
30 pages
Language
eng
Copyright Statement
In Copyright
Primary Member of
Barrett, The Honors College Thesis/Creative Project Collection
Series
Academic Year 2017-2018
Handle
https://hdl.handle.net/2286/R.I.47760
Level of coding
minimal
Cataloging Standards
asu1
System Created
  • 2018-04-14 12:00:08
System Modified
  • 2021-08-11 04:09:57
  •     
  • 1 year 7 months ago
Additional Formats
  • OAI Dublin Core
  • MODS XML

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