Matching Items (2)
Description
This thesis examines the impact of price changes of select microprocessors on the market share and 5-year gross profit net present values of Company X in the networking market through a multi-step analysis. The networking market includes segments including media processing, cloud services, security, routers & switches, and access points. For this thesis our team focused on the routers & switches, as well as the security segments. Company X wants to capitalize on the expected growth of the networking market as it transitions to its fifth generation (henceforth referred to as 5G) by positioning itself favorably in its customers eyes through high quality products offered at competitive prices. Our team performed a quantitative analysis of benchmark data to measure the performances of Company X's products against those of its competitors. We collected this data from third party computer reviewers, as well as the published reports of Company X and its competitors. Through the use of a preference matrix, we then normalized this performance data to adjust for different scales. In order to provide a well-rounded analysis, we adjusted these normalized performances for power consumption (using thermal design power as a proxy) as well as price. We believe these adjusted performances are more valuable than raw benchmark data, as they appeal to the demands of price-sensitive customers. Based on these comparisons, our team was able to assess price changes for their market and discounted financial impact on Company X. Our findings challenge the current pricing of one of the two products being analyzed and suggests a 9% decrease in the price of said product. This recommendation most effectively positions Company X for the development of 5G by offering the best balance of market share and NPV.
ContributorsArias, Stephen (Co-author) / Masson, Taylor (Co-author) / McCall, Kyle (Co-author) / Dimitroff, Alex (Co-author) / Hardy, Sebastian (Co-author) / Simonson, Mark (Thesis director) / Haller, Marcie (Committee member) / School of Accountancy (Contributor) / Department of Finance (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
The global network, serving as the backbone of the Internet and the flow of all digital information, has evolved since the birth of the internet in 1983 1. From the first generation of networks that supported the first cell phones, the system has matured to the existing fourth generation (4G), providing greater speed and expanded capabilities beyond basic calling and texting. The goal of our project was to identify how well Company X is positioned to capitalize on the transition to 5G, which will involve almost twice the amount of interconnected devices than today. To do this, we completed the following various tasks: 1. Identify the networking segments to focus our research. 2. Identify the major customers in these segments and how much of the market share each occupies. 3. Analyze the major benchmarks and metrics these customers value when purchasing the microprocessors for their networking devices. 4. Identify Company X's major competitors and their comparable products. 5. Compare the benchmark performances of Company X's offerings and its competitors 6. Create a model that provides a 5-year NPV as well as Company X's market share 7. Employ this model to evaluate various pricing strategies. 8. Determine the optimal pricing strategy and make a final recommendation. As 5G evolves, the demand for high-quality, low-power networking devices (e.g. routers, switches, access points) will increase. After performing our analyses, we will be able to decide how Company X's networking-oriented SoCs (chipset) compare to those of the other major competitors and use this relative performance to determine an appropriate ASP (average selling price) for these SoCs.
ContributorsDimitroff, Alex (Co-author) / Arias, Stephen (Co-author) / Masson, Taylor (Co-author) / McCall, Kyle (Co-author) / Hardy, Sebastian (Co-author) / Simonson, Mark (Thesis director) / Haller, Marcie (Committee member) / Department of Finance (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05