Full metadata
Title
Marketing Masculinity: The Electric Motorcycle
Description
This research analyzes the masculine culture surrounding motorcycles to provide commentary on the appeal of electric motorcycles. More specifically, it examines the importance of masculine characteristics in advertising motorcycle identity. It analyzes the presented masculinity, to predict market sway, and the features necessary to create a compelling product. Through the analysis of commercials and websites for various motorcycle brands the target audience is discovered and used to predict the appeal of electric motorcycles. The presented masculinity is found to be targeting very specific populations of motorcyclists, where manufacturers believe electric motorcycles will be accepted most readily. Manufacturers are effectively entering the market through these demographics and can use them as a foothold to persuade others of the benefits of electric motorcycle technology.
Date Created
2020-05
Contributors
- Anderson, Curtis Brian (Author)
- Ingram-Waters, Mary (Thesis director)
- Schmidt, Peter (Committee member)
- Computer Science and Engineering Program (Contributor, Contributor)
- Barrett, The Honors College (Contributor)
Topical Subject
Resource Type
Extent
32 pages
Language
Copyright Statement
In Copyright
Primary Member of
Series
Academic Year 2019-2020
Handle
https://hdl.handle.net/2286/R.I.56734
Level of coding
minimal
Cataloging Standards
System Created
- 2020-05-02 12:12:11
System Modified
- 2021-08-11 04:09:57
- 2 years 9 months ago
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