IT Transformation at First Solar: Creating a new, sustainable line of business

During much of 2009 and 2010, the alternative energy marketplace has been in a state of unpredictable change. The financial landscape is uncertain and profits are slim. Many companies are wondering if the journey to find alternative means for energy production is worth the investment. Wind, hydro and solar projects are all struggling to make ends meet in an economic landscape that predicts success but presents challenges. Strong, lean and agile companies seem to be able to maintain a slim competitive advantage afloat, while larger, slower companies are drowning in a myriad of intricate supply chains and non-existent credit. This paper evaluates innovation opportunities for alternative energy companies, with a focus on large scale, highly integrated solar providers.