Description

Loss aversion manifests as a decision bias in which avoiding losses is preferred over acquiring rewards and can drastically alter an individual’s decision-making by overweighting potential losses relative to gains of equal magnitude.

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    Date Created
    • 2017
    Resource Type
  • Text
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    Note
    • Partial requirement for: M.S., Arizona State University, 2017
      Note type
      thesis
    • Field of study: Psychology

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    by Brian Howatt

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