The City of Portland has 21 distinct agencies/bureaus with Facebook pages. Of these 21 Facebook pages, three were selected for in-depth case study analysis. Qualitative methods including descriptive coding (Saldana, 2009; Saldaña, 2003; Wolcott, 1994) and content analysis were the primary methodological tools used while the individual SMS post was the unit of analysis. Basic quantitative methods were used to generate tabular values for general post/agency comparison.
Download count: 0
- Partial requirement for: Ph.D., Arizona State University, 2015Note typethesis
- Includes bibliographical references (pages 125-133)Note typebibliography
- Field of study: Public administration