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This study investigates how well prominent behavioral theories from social psychology explain green purchasing behavior (GPB). I assess three prominent theories in terms of their suitability for GPB research, their attractiveness to GPB empiricists, and the strength of their empirical evidence when applied to GPB.

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    Date Created
    2012
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  • Text
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    Note
    • Partial requirement for: M.S., Arizona State University, 2012
      Note type
      thesis
    • Includes bibliographical references (p. 77-81)
      Note type
      bibliography
    • Field of study: Sustainability

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    Statement of Responsibility

    by Thomas Christopher Redd

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