Description

This study investigates how well prominent behavioral theories from social psychology explain green purchasing behavior (GPB). I assess three prominent theories in terms of their suitability for GPB research, their

This study investigates how well prominent behavioral theories from social psychology explain green purchasing behavior (GPB). I assess three prominent theories in terms of their suitability for GPB research, their attractiveness to GPB empiricists, and the strength of their empirical evidence when applied to GPB.

Reuse Permissions
  • 921.28 KB application/pdf

    Download count: 0

    Details

    Contributors
    Date Created
    • 2012
    Resource Type
  • Text
  • Collections this item is in
    Note
    • Partial requirement for: M.S., Arizona State University, 2012
      Note type
      thesis
    • Includes bibliographical references (p. 77-81)
      Note type
      bibliography
    • Field of study: Sustainability

    Citation and reuse

    Statement of Responsibility

    by Thomas Christopher Redd

    Machine-readable links