Description
Advertisements intend to persuade the reader to invest money or time in a product or service. Newspapers contain advertisements that are space-limited, thus necessitating a concise and convincing message that will influence readers. Nord (2008) analyzed conative function (Jakobson 1960) as a persuasive tool in a corpus of Spanish, English, and German advertising texts.
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Contributors
- Borba, Andrew (Author)
- Cerron-Palomino, Alvaro (Thesis advisor)
- Lafford, Barbara (Committee member)
- Shepherd, Michael (Committee member)
- Arizona State University (Publisher)
Date Created
The date the item was original created (prior to any relationship with the ASU Digital Repositories.)
2012
Subjects
- Language
- Linguistics
- sociolinguistics
- Address forms
- Advertising
- Arizona
- Florida
- Newspapers
- Spanish
- Spanish language--Arizona--Address, Forms of.
- Spanish Language
- Spanish language--Florida--Address, Forms of.
- Spanish Language
- Advertising, Newspaper--Arizona.
- Advertising, Newspaper
- Advertising, Newspaper--Florida.
- Advertising, Newspaper
Resource Type
Collections this item is in
Note
- Vita
- Partial requirement for: M.A., Arizona State University, 2012Note typethesis
- Includes bibliographical references (p. 96-99)Note typebibliography
- Field of study: Spanish
Citation and reuse
Statement of Responsibility
by Andrew Borba