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Title
THE WELCOME TO AMERICA PROJECT: MARKETING AND BRANDING ANALYSIS FOR OUTREACH EFFECTIVENESS
Description
The following thesis analyzed the non-profit organization, Welcome to America Project (WTAP) to understand and identify effective marketing techniques for non-profits. The primary focus of the WTAP, a non-profit organization helping newly arrived refugees in Arizona is to provide them with basic necessities by collecting monetary and in-kind donations from volunteers. WTAP's limited resources require the organization to use creative marketing techniques to solicit donations effectively and efficiently. Through an analysis of WTAP's current marketing techniques and the marketing methods of three benchmark organizations, Project C.U.R.E., Feed My Starving Children, and Maggie's Place, we have identified several opportunities for WTAP to consider.
Date Created
2013-05
Contributors
- Vasoya, Charmi (Co-author)
- Chan, Dona (Co-author)
- Eaton, John (Thesis director)
- Mokwa, Michael (Committee member)
- O'Connor, Megan (Committee member)
- Barrett, The Honors College (Contributor)
- Department of Economics (Contributor)
- Department of Supply Chain Management (Contributor)
- W. P. Carey School of Business (Contributor)
Topical Subject
Resource Type
Extent
58 pages
Language
Copyright Statement
In Copyright
Primary Member of
Series
Academic Year 2012-2013
Handle
https://hdl.handle.net/2286/R.I.17133
Level of coding
minimal
Cataloging Standards
System Created
- 2017-10-30 02:50:57
System Modified
- 2021-08-11 04:09:57
- 2 years 8 months ago
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