Description
Nonprofits often struggle in fully implementing a successful social media strategy. These organizations neglect to create and maintain relationships with stakeholders, engage their audience, and build brand awareness in an online setting.
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Contributors
- Joseph, Teresa Marie (Author)
- Wu, Xu (Thesis director)
- Thornton, Leslie (Committee member)
- Department of Marketing (Contributor)
- Walter Cronkite School of Journalism and Mass Communication (Contributor)
- Barrett, The Honors College (Contributor)
Date Created
The date the item was original created (prior to any relationship with the ASU Digital Repositories.)
2016-05
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