Social Media Usage in a Digital Age: How to Conduct an Effective Social Media Strategy and Measure the Efficiency of Social Posts

Description
Nonprofits often struggle in fully implementing a successful social media strategy. These organizations neglect to create and maintain relationships with stakeholders, engage their audience, and build brand awareness in an online setting. As social media has essentially become one of

Nonprofits often struggle in fully implementing a successful social media strategy. These organizations neglect to create and maintain relationships with stakeholders, engage their audience, and build brand awareness in an online setting. As social media has essentially become one of the largest sources of information dissemination and one of the most populated platforms in the online world, a nonprofit's online presence has become increasingly important. Through a 22-day content analysis and 43-question survey that was distributed to the general public on Twitter and Facebook, this paper looks comprehensively into the elements and tactics used by Make-A-Wish, Halo and ALS Association. Based off of the research findings from this study, important aspects of these nonprofits' online strategy will be identified and analyzed.

Downloads

One or more components are restricted to ASU affiliates. Please sign in to view the rest.
Restrictions Statement

Barrett Honors College theses and creative projects are restricted to ASU community members.

Details

Contributors
Date Created
2016-05
Topical Subject
Resource Type
Language
  • eng

Additional Information

English
Series
  • Academic Year 2015-2016
Extent
  • 100 pages