Description
Starting in the 2017-2018 season, the National Basketball Association (NBA) will become the first major U.S. sports league to put corporate sponsors on their jerseys. This is a monumental move in the course of sports history, as it will have a major impact on the fans. Teams, as well as the league, must walk a line and make sure they are not seen as selling out for more revenue.
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Contributors
- Santora, Spencer Dean (Co-author)
- Scheetz, Ryan (Co-author)
- Eaton, John (Thesis director)
- McIntosh, Daniel (Committee member)
- Department of Marketing (Contributor, Contributor)
- Barrett, The Honors College (Contributor)
Date Created
The date the item was original created (prior to any relationship with the ASU Digital Repositories.)
2017-05
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