Description
This study examined the brand personality types and social media practices of six college athletic Twitter accounts. Specifically, this study investigated whether certain brand personalities corresponded with specific social media practices on Twitter.
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Contributors
- Dave, Simran Sangita (Author)
- Gilpin, Dawn (Thesis director)
- Reed, Sada (Committee member)
- Pucci, Jessica (Committee member)
- School of Life Sciences (Contributor)
- Walter Cronkite School of Journalism and Mass Communication (Contributor)
- Barrett, The Honors College (Contributor)
Date Created
The date the item was original created (prior to any relationship with the ASU Digital Repositories.)
2018-05
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