Description
Trailers are an effective tool used by marketing teams in the film industry to persuade people to spend money to see a movie. Their role in film marketing has changed and exponentially increased throughout the history of the medium, and their form is constantly evolving.
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Contributors
- Holmgren, Devin Brent (Author)
- Scott, Jason Davids (Thesis director)
- Fortunato, Joseph (Committee member)
- School of Film, Dance and Theatre (Contributor)
- W.P. Carey School of Business (Contributor)
- Barrett, The Honors College (Contributor)
Date Created
The date the item was original created (prior to any relationship with the ASU Digital Repositories.)
2018-05
Resource Type
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