Description
The advertising agency, in its variety of forms, is one of the most powerful forces in the modern world. Its products are seen globally through various multimedia outlets and they strongly impact culture and economy. Since its conception in 1843 by Volney Palmer, the advertising agency has evolved into the recognizable—and unrecognizable—firms scattered around the world today.
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Contributors
- Harris, Chase (Co-author)
- Potthoff, Zachary (Co-author)
- Gray, Nancy (Thesis director)
- Samper, Adriana (Committee member)
- Department of Information Systems (Contributor)
- Department of Marketing (Contributor)
- Herberger Institute for Design and the Arts (Contributor)
- Barrett, The Honors College (Contributor)
Date Created
The date the item was original created (prior to any relationship with the ASU Digital Repositories.)
2018-05
Resource Type
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