"A Promotion That Sticks": Temporary Tattoos Designed with Millennials in Mind

This paper will analyze the growth of a student-founded business as a result of ASU entrepreneurship resources and in-depth market analysis. Promotional merchandise is any product branded with a logo or slogan and distributed at little or no cost to promote a brand, corporate identity, or event. The market size is $24.7 billion with temporary tattoos accounting for $716.3 million of this market. The typical promotional product supplier does not specialize solely in one product and often has minimum orders of 500 tattoos or greater. The format to purchase has a single logo submission forum and no option to customize the design further.
Millennials" aged 18-36 make up the largest consumer group in history. Traditional promotional products offered by businesses are not resonating with young adults who are driven by engaging experiences. Festival Ink provides a “promotion that sticks”, selling temporary tattoos specifically designed with millennials in mind. Temporary tattoos are a wearable promotional product that are cost-effective, eco-friendly, and interact with a customer for up to three days. The arrangement of this thesis is as follows: The arrangement of this thesis is as follows: Chapter 1 will take a look at the history of temporary tattoos as well as provide background information on Festival Ink. Chapter 2 explores market research and validation including target market and competitive analysis. Chapter 3 follows the seed funding process and pitch materials featured in Venture Devils pitch playoffs and demo day as well as founder feedback. Chapter 4 will address web development and practical marketing techniques. Finally, Chapter 5 will conclude with the future of the business and practical lessons from ASU classes and resources.