Matching Items (35)

133336-Thumbnail Image.png

Adamor Device

Description

For my honors thesis, I have been working on a project for Johnson & Johnson as a part of ASU's Innovation Space program. Throughout this process, I have worked with an interdisciplinary team of students from engineering, design, and business

For my honors thesis, I have been working on a project for Johnson & Johnson as a part of ASU's Innovation Space program. Throughout this process, I have worked with an interdisciplinary team of students from engineering, design, and business backgrounds. The goal of this project was to come up with new and innovative ways to protect skin from insect aggressors. We began the project by conducting market research, and going through several phases of product development, before eventually creating a working prototype of our solution. The process has been broken up into 7 phases over the course of two consecutive semesters and culminates with a product presentation to Johnson and Johnson shareholders. Stage four of this process, which was the final stage of semester one, involved narrowing down the ideas we came up with in our brainstorming sessions. Our team agreed upon our tree strongest ideas to move forward with. At the end of this phase, we produced a professional proposal for each of our three ideas. These proposals were presented during a showcase in December, and we used feedback from this showcase to determine how best to proceed in stage five. In stage 5 we selected a single idea from our three proposals to work on exclusively for the rest of the process. That idea was the Adamor device. We also began to look deeper into the technical and functional issues that needed to be incorporated into our solution. Furthermore, our team choose the aesthetic direction we want to pursue for our product branding. Stage 6 of this process involved finalizing all aspects of our concept including business feasibility, design, and final features that will be included in our working prototype. In stage 7, we produced a final product, and presented our prototype to representatives from Johnson & Johnson for review.

Contributors

Agent

Created

Date Created
2018-05

Neurotact x Exotact

Description

Neurotact x Exotact is the product developed by Team Kensho in response to Adidas's primary research question, "How can Adidas embrace a true circular economy with far more reuse and recycling incorporated, while ensuring that all products travel from factory

Neurotact x Exotact is the product developed by Team Kensho in response to Adidas's primary research question, "How can Adidas embrace a true circular economy with far more reuse and recycling incorporated, while ensuring that all products travel from factory to foot in a more sustainable way while providing an engaging consumer experience?" Neurotact x Exotact is a modular football helmet chinstrap with an added compression neckband that has built-in motion monitoring capabilities. Neurotact x Exotact reduces development of CTE through updating football coaches on player condition through a mobile app in real time. Using motion centers installed in the chin cup, Neurotact x Exotact measures potential brain trauma received while the compression neckband reduces brain trauma through decreasing angular rotation of the head during high-risk scenarios. This thesis documents Team Kensho's attempt at proving the business model of Neurotact x Exotact. The final business report on Neurotact x Exotact is the culmination of all the research and business development conducted in order to validate Neurotact x Exotact as a valid product that meets stakeholder expectations, makes global impact, generates savings, creates sustainability, and improves the world through sport. Neurotact x Exotact is proven through the lean startup business model, where various assumptions on customer segments, value proposition, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure are examined and confirmed through market research and analysis. In addition to the final business report, additional documents include the Fall 2017 business report to give background on the development process behind Neurotact x Exotact as well as a reflection paper on the W.P Carey academic experience and the role this experience had in the creation of Neurotact x Exotact.

Contributors

Agent

Created

Date Created
2018-05

133338-Thumbnail Image.png

Nextrek

Description

Nextrek is designed to motivate people to play a part in Adidas' sustainability efforts and in the improvement of their city. The program is rooted in the idea that most cities are producing and holding more waste than is sustainable

Nextrek is designed to motivate people to play a part in Adidas' sustainability efforts and in the improvement of their city. The program is rooted in the idea that most cities are producing and holding more waste than is sustainable and the health of its citizens is suffering. According to a 2010 study done by the Department of the Interior, Americans throw away 300 million pairs of shoes every year (waste306.com). We will help Adidas implement a closed-loop system where items that are donated by consumers are broken down into raw materials and used to manufacture new shoes. These shoes will be sold exclusively in the city where the materials are collected and will have an aesthetic design that captures the spirit of that city. Consumers will be required to donate materials in order to purchase the shoes and can receive discounts for excess donations. Thus, the shoes provide an incentive for people to contribute to the closed-loop system and create a sense of pride and camaraderie among those who have participated in the program. We hope to inspire people to be a part of a cycle that reduces the amount of waste sent to the landfill in their city. By saving their city, they get to wear their city.

Contributors

Agent

Created

Date Created
2018-05

133811-Thumbnail Image.png

Creations by Songbird: An Exploration of Marketing and Selling Handcrafted Home Decor

Description

The goal of this project is to gain market research insight into the handcrafted goods industry and apply this knowledge towards a business plan for a small crafts business: Creations by Songbird. We accomplish this goal by conducting primary and

The goal of this project is to gain market research insight into the handcrafted goods industry and apply this knowledge towards a business plan for a small crafts business: Creations by Songbird. We accomplish this goal by conducting primary and secondary research on the crafts selling industry to see who the target customer is and what their habits are. First, we conduct a literature review looking into the background of some known crafts sales platforms. We discover several consistent trends in product differentiation, retail price calculation, and search engine optimization that we will apply to our business plan. Next, we conduct primary market research in the form of observations, customer and business owner interviews, and surveys. We learn that Instagram is a widely used marketing tool and that Etsy and crafts shows are popular sales channels. Using the results of our research we conclude that the our target customers are women ages 18-24 and 50-59 who attend crafts shows several times per year and occasionally browse Etsy. Many of these women enjoy objects that are vintage style and on average they spend less than $50 per item. Applying the industry and market knowledge gleaned from our research we create a business plan that outlines a price/cost breakdown, marketing plan, and sales plan for Creations by Songbird. We plan to utilize Instagram as our main marketing tool and will sell records via crafts shows and Etsy. Based on our estimates, we conclude that Creations by Songbird will be a profitable business.

Contributors

Agent

Created

Date Created
2018-05

Indoor Cycling: Industry Trends and Small Business Planning

Description

A market analysis on the boutique fitness industry, as well as financial plans and logistical planning of creating a unique indoor cycling studio in the greater Scottsdale area. Through competitive, financial, and technological analyses one is able to better understand

A market analysis on the boutique fitness industry, as well as financial plans and logistical planning of creating a unique indoor cycling studio in the greater Scottsdale area. Through competitive, financial, and technological analyses one is able to better understand the breadth and scope of the growing fitness industry as well as see the potential risks and benefits in opening a small business in this arena.
Health and wellness can be found all throughout the market nowadays. Whether it be from the food people eat or the money people spend on self-care, this trend has created a significant niche in today’s market. Create Cycle is the next big player to be stepping into the mayhem that is the health and wellness industry. Create Cycle is a new indoor cycling experience located in Scottsdale, Arizona. Its mission: to provide people with an unforgettably positive fitness experience where each and every person feels empowered to create love for themselves through state-of-the-art technology. With the fitness industry is quickly growing, and it is imperative for Create Cycle to differentiate itself within the Scottsdale market. Create Cycle will be, in theory, based around an entire experience. The classes will consist of some of the best talent and training one can find in the valley. This will be done through a specific hiring process and strategic organizational structure. The goal is to let experiences in class lead to a strong community following, where Create Cycle becomes the place to be. Its vision: to one day break down the notions of exercising solely for physical appearance but rather for one’s own happiness and for those around them in a larger frame of mind.

Contributors

Created

Date Created
2019-05

132614-Thumbnail Image.png

CONCERT PHOTOGRAPHY: COLLABORATIVE PHOTO GALLERY

Description

For my creative project, I challenged myself to host my first ever photo gallery. After three years of documenting artists at music festivals and building an impressive portfolio, I felt inspired to display my work in a proper gallery setting.

For my creative project, I challenged myself to host my first ever photo gallery. After three years of documenting artists at music festivals and building an impressive portfolio, I felt inspired to display my work in a proper gallery setting. I partnered with another local music photographer and together, we hosted a collaborative pop-up photo gallery at Shady Park in Tempe. Research and analysis of the modernization and widespread success of the recent pop-up phenomenon suggests that hosting a photo gallery in this format is an effective way of appealing to a predominantly millennial audience. This notion was proven valid by the large volume of interest we received during marketing pushes, the high attendance at the gallery itself, and significant social media engagement and reactions received during and after the event. Although no prints were sold, the gallery was considered a success because it served its intended purpose of providing two young artists with a space to showcase work, open themselves to critique, and make new fans.

Contributors

Agent

Created

Date Created
2019-05

Dysfunctional Organizations: The Cost on Leadership, Employees, and the Solutions Present

Description

Dysfunctional organizations and toxic leader behavior has been increasingly examined over the past few years. Scholars, consultants and the media have analyzed and considered a variety of causes underlying destructive company practices and the bad behavior of bosses. Much is

Dysfunctional organizations and toxic leader behavior has been increasingly examined over the past few years. Scholars, consultants and the media have analyzed and considered a variety of causes underlying destructive company practices and the bad behavior of bosses. Much is at stake as both individual and company is at risk along with shareholders. In this study I identify some dysfunctions in organizations, dimensions of destructive leaders and the impact in the workplace and the community. Moreover, I provide ideas for preventative measures and how dysfunctional practices can be identified and dealt with. I begin with a brief background introduction to the subject matter and proceed with an examination of some signs and behaviors displayed in the dysfunctional workplace. How does departmental, divisional and companywide dysfunction impact employee levels of trust, emotional intelligence and performance? What is the cost of company dysfunction on leaders? Following an exhaustive examination of relevant research, I have decided to focus on two specific sources due to their impact on corporate, consulting and academic communities. I utilize Babiak and Hare's, Snakes in Suits and Stanford Professor Robert Sutton's book, The No Asshole Rule. Building upon these works and the composite of research reviewed by these key scholars I move forward to a real- world case of a dysfunctional organizational and toxic CEO via an examination of Uber Technologies Inc. I will be revealing dimensions of both Uber's wide-reaching dysfunction and the workings of a CEO who has been identified as a psychopath. I provide ideas for identifying the dysfunctional organization (with Uber as a prototype) and look at possible means of generating solutions and actions for combatting excessively negative and destructive organizational and leader behavior. Finally, I am concerned with takeaways and pragmatic implications offered by my research.

Contributors

Created

Date Created
2018-12

133384-Thumbnail Image.png

Johnson & Johnson Apprentices

Description

Innovation Space is a program within Arizona State University in which two different sponsors fund three teams up to two thousand dollars so they may attempt to solve a prompt given by the sponsor. The teams consist of one student

Innovation Space is a program within Arizona State University in which two different sponsors fund three teams up to two thousand dollars so they may attempt to solve a prompt given by the sponsor. The teams consist of one student from each of the different schools Arizona State University contains. This includes one student from the W.P.Carey School of Business, Fulton School of Engineering, the School of Design, and School of Sustainability. This year, we had the opportunity to work with Johnson & Johnson and Adidas. Over the course of the year, we worked with Johnson & Johnson to deliver a more organic solution to typical mosquito repellent. The entire year consisted of seven phases. The first four phases dealt with customer research; much of this work involved secondary research online, surveys, interviews, and observations to discover our customer and validate that they would buy our product. Once we discovered who our customer was, then we had to brainstorm a solution to their customer pains. At the end of phase four, we had narrowed our brainstorming down to the top three ideas. Phases five through seven consisted of picking our top idea based off of our presentation to the stakeholders at Johnson & Johnson. Phases five through seven focused on how we would launch our product. At the end of the year, we had multiple business reports that continued to build on each other over the course of the year, as well as many other reports such as SWOT analysis, external forces conditions, and market fit plan.

Contributors

Agent

Created

Date Created
2018-05

Kickback: Starting a Start-Up

Description

What if unplanned free time could be spent with friends instead of trying to contact them? This app will do that by connecting you with friends who are ready to hang out. Kickback is a mobile app designed to connect

What if unplanned free time could be spent with friends instead of trying to contact them? This app will do that by connecting you with friends who are ready to hang out. Kickback is a mobile app designed to connect individuals with their friends and businesses that offer opportunities to socialize in a group setting. The idea had been floating around in my head for a few years and this creative project gave me the opportunity to try my hand at making the idea into a reality. This thesis is a combination of technical efforts and business know-how that I had to learn in order to keep up along the way.

Contributors

Agent

Created

Date Created
2018-05

134411-Thumbnail Image.png

Pet Supplies USA Business Plan

Description

The following business plan will delve into the financial feasibility of a business venture into niche pet product markets: more specifically, the market for pet products both sourced and made in the USA, which is a distinction also discussed in

The following business plan will delve into the financial feasibility of a business venture into niche pet product markets: more specifically, the market for pet products both sourced and made in the USA, which is a distinction also discussed in the body of the paper. The paper begins by detailing the anecdote that brought about the vision for the company and then segues into a description of the products that will be carried by the company. These include pet toys, beds, leashes, vitamins, soaps, treats and more, which is followed by a list of potential product suppliers who have all already expressed interest in the venture. The plan then discusses the possibility of expanding into markets abroad such as China and the feasibility of carrying products outside of those strictly for dogs and cats. An in-depth market analysis includes a series of statistics reinforcing the potential profitability of the business, including the fact that a recent study has found that 81 percent of pet owners consider their dogs to be "bonda fide family members" and that online spending on pet supplies increased 67 percent between July 2015 and July 2016. It also includes the projection that the industry is intended to reach $91.72 billion in sales by 2019. The discussion then transitions into the company's target market, which, at the most specific level, will be white, married individuals age 55 to 64 living in rural areas with an annual household income of $125,000 or more. The plan then delves into a target market segment strategy, which addresses how marketing and business strategies will target certain demographics to appeal to them individually, whether it be through a "family-owned" impression or an appeal to their sense of patriotism or social consciousness. Next, the plan addresses potential competition within the pet product market, first discussing the super giants PetSmart and Petco and how these corporations hardly cater to this niche market and then smaller companies who do meet the same demand, such as myusapetsupplies.com, but fall short in terms of strategy and marketing. Marketing for the business venture will be almost entirely digital, ranging from pay-per-click services to mass newsletters and online social media contests and giveaways. The paper then transitions to location, facilities, shipping, and licensing, discussing the layout, which will be in a residential garage that meets all city regulations. A best-in class e-commerce experience is vital to the success of the business. By optimizing our e-commerce platform and search marketing, we can level the playing field and standout from our competition. Therefore, Shopify will be used as the content management system and the domain name "petsuppliesusa.com" has been selected. Three potential logo designs and reasoning for each are examined. Next, the plan discusses the company and management, stating that decision making will lie in the hands of the founders even after a larger employee pool is hired and a flatter structure is employed. Lastly, the plan lists a pro forma for the business and a projection that the first year will reap final profit of $125,000 at the end of the first year of operation.

Contributors

Agent

Created

Date Created
2017-05