Description
Companies can spend anywhere from hundreds to millions of dollars in creating as well as redesigning their logos and brand images. To make sure that they are creating their logos in an effective way, it is important to look at how consumers will be affected by the choices that are made with the design.
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Contributors
- Paulsen, Dagny Yuanli (Author)
- Eaton, John (Thesis director)
- Mokwa, Michael (Committee member)
- Dean, W.P. Carey School of Business (Contributor)
- Department of Marketing (Contributor)
- The Design School (Contributor)
- Barrett, The Honors College (Contributor)
Date Created
The date the item was original created (prior to any relationship with the ASU Digital Repositories.)
2020-05
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