ASU Electronic Theses and Dissertations
This collection includes most of the ASU Theses and Dissertations from 2011 to present. ASU Theses and Dissertations are available in downloadable PDF format; however, a small percentage of items are under embargo. Information about the dissertations/theses includes degree information, committee members, an abstract, supporting data or media.
In addition to the electronic theses found in the ASU Digital Repository, ASU Theses and Dissertations can be found in the ASU Library Catalog.
Dissertations and Theses granted by Arizona State University are archived and made available through a joint effort of the ASU Graduate College and the ASU Libraries. For more information or questions about this collection contact or visit the Digital Repository ETD Library Guide or contact the ASU Graduate College at gradformat@asu.edu.
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- Creators: Pei, Ker-Wei
- Creators: Shen, Wei
研究结果显示:(1)消费者感知的品牌并购价值的四个维度分别为品牌联想、产品联想、组织联想与人员服务品质;(2)消费者感知品牌并购价值与感知质量有显著正相关关系,表明消费者感知品牌并购价值能够提高消费者的感知质量;(3)消费者感知质量对其感知价值有显著的正向影响,表明感知质量正向预测消费者的感知价值水平;(4)消费者感知质量对其品牌忠诚有显著的积极作用;(5)消费者感知品牌并购价值与消费者感知价值存在显著的正相关关系;(6)消费者感知品牌并购价值对消费者品牌忠诚的路径系数达到显著性水平;(7)消费者感知质量在感知并购价值与感知价值、品牌忠诚之间起部分中介作用;(8)产品涉入与品牌知名度在消费者感知并购价值与感知质量的关系之间起调节作用。