Matching Items (1,079)
Filtering by
- Creators: Ravel, Maurice, 1875-1937
Description
During the Innovation Space program, my team and I (which included graphic design, industrial design, engineering, and business majors) created a product that solves a problem posed by our sponsor Johnson & Johnson. This year long project involved researching biological aggressors, specifically mosquitoes, brainstorming over sixty ideas, developing a business plan for the final 3 ideas ("ago", "WANDELAR", & "FIL"), and eventually pursing and finalizing the final idea chosen. We chose to further develop "ago", a stroller seat insert that creates an air barrier between the child in the seat and any insects flying nearby. This portable seat fits in most strollers and also cools the child's back so they don't overheat while outside. The team created a design book, design model, and prototype of "ago" including the seat, fan, and hose. As the business member of the group, I developed three business plans, a final business plan, and conducted primary research by surveying our target market, parents. This business plan included customer research and validation efforts, cost structure, entry market, competition, and other crucial information required to sell "ago". Along with the final presentation of our product to our sponsors, I also completed a reflection paper about my experience working on an interdisciplinary team and the similarities and differences I found the Innovation Space program has to a real world product development team. I also included how my experience in Barrett and W.P. Carey contributed to my success in the program as well as any personal takeaways I had from the program.
ContributorsRefermat, Jocelyn Rae (Author) / Trujillo, Rhett (Thesis director) / Montoya, Tara (Committee member) / Department of Psychology (Contributor) / Department of Management and Entrepreneurship (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
For my honors thesis, I have been working on a project for Johnson & Johnson as a part of ASU's Innovation Space program. Throughout this process, I have worked with an interdisciplinary team of students from engineering, design, and business backgrounds. The goal of this project was to come up with new and innovative ways to protect skin from insect aggressors. We began the project by conducting market research, and going through several phases of product development, before eventually creating a working prototype of our solution. The process has been broken up into 7 phases over the course of two consecutive semesters and culminates with a product presentation to Johnson and Johnson shareholders. Stage four of this process, which was the final stage of semester one, involved narrowing down the ideas we came up with in our brainstorming sessions. Our team agreed upon our tree strongest ideas to move forward with. At the end of this phase, we produced a professional proposal for each of our three ideas. These proposals were presented during a showcase in December, and we used feedback from this showcase to determine how best to proceed in stage five. In stage 5 we selected a single idea from our three proposals to work on exclusively for the rest of the process. That idea was the Adamor device. We also began to look deeper into the technical and functional issues that needed to be incorporated into our solution. Furthermore, our team choose the aesthetic direction we want to pursue for our product branding. Stage 6 of this process involved finalizing all aspects of our concept including business feasibility, design, and final features that will be included in our working prototype. In stage 7, we produced a final product, and presented our prototype to representatives from Johnson & Johnson for review.
ContributorsElizondo, David Michael (Author) / Trujillo, Rhett (Thesis director) / Hedges, Craig (Committee member) / Department of Management and Entrepreneurship (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
Neurotact x Exotact is the product developed by Team Kensho in response to Adidas's primary research question, "How can Adidas embrace a true circular economy with far more reuse and recycling incorporated, while ensuring that all products travel from factory to foot in a more sustainable way while providing an engaging consumer experience?" Neurotact x Exotact is a modular football helmet chinstrap with an added compression neckband that has built-in motion monitoring capabilities. Neurotact x Exotact reduces development of CTE through updating football coaches on player condition through a mobile app in real time. Using motion centers installed in the chin cup, Neurotact x Exotact measures potential brain trauma received while the compression neckband reduces brain trauma through decreasing angular rotation of the head during high-risk scenarios. This thesis documents Team Kensho's attempt at proving the business model of Neurotact x Exotact. The final business report on Neurotact x Exotact is the culmination of all the research and business development conducted in order to validate Neurotact x Exotact as a valid product that meets stakeholder expectations, makes global impact, generates savings, creates sustainability, and improves the world through sport. Neurotact x Exotact is proven through the lean startup business model, where various assumptions on customer segments, value proposition, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure are examined and confirmed through market research and analysis. In addition to the final business report, additional documents include the Fall 2017 business report to give background on the development process behind Neurotact x Exotact as well as a reflection paper on the W.P Carey academic experience and the role this experience had in the creation of Neurotact x Exotact.
ContributorsSkolkov, Ilya (Author) / Trujillo, Rhett (Thesis director) / Hedges, Craig (Committee member) / Department of Finance (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
Nextrek is designed to motivate people to play a part in Adidas' sustainability efforts and in the improvement of their city. The program is rooted in the idea that most cities are producing and holding more waste than is sustainable and the health of its citizens is suffering. According to a 2010 study done by the Department of the Interior, Americans throw away 300 million pairs of shoes every year (waste306.com). We will help Adidas implement a closed-loop system where items that are donated by consumers are broken down into raw materials and used to manufacture new shoes. These shoes will be sold exclusively in the city where the materials are collected and will have an aesthetic design that captures the spirit of that city. Consumers will be required to donate materials in order to purchase the shoes and can receive discounts for excess donations. Thus, the shoes provide an incentive for people to contribute to the closed-loop system and create a sense of pride and camaraderie among those who have participated in the program. We hope to inspire people to be a part of a cycle that reduces the amount of waste sent to the landfill in their city. By saving their city, they get to wear their city.
ContributorsGoin, Nicholas M. (Author) / Trujillo, Rhett (Thesis director) / Montoya, Tara (Committee member) / Department of Finance (Contributor) / Department of Management and Entrepreneurship (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
Dysfunctional organizations and toxic leader behavior has been increasingly examined over the past few years. Scholars, consultants and the media have analyzed and considered a variety of causes underlying destructive company practices and the bad behavior of bosses. Much is at stake as both individual and company is at risk along with shareholders. In this study I identify some dysfunctions in organizations, dimensions of destructive leaders and the impact in the workplace and the community. Moreover, I provide ideas for preventative measures and how dysfunctional practices can be identified and dealt with. I begin with a brief background introduction to the subject matter and proceed with an examination of some signs and behaviors displayed in the dysfunctional workplace. How does departmental, divisional and companywide dysfunction impact employee levels of trust, emotional intelligence and performance? What is the cost of company dysfunction on leaders? Following an exhaustive examination of relevant research, I have decided to focus on two specific sources due to their impact on corporate, consulting and academic communities. I utilize Babiak and Hare's, Snakes in Suits and Stanford Professor Robert Sutton's book, The No Asshole Rule. Building upon these works and the composite of research reviewed by these key scholars I move forward to a real- world case of a dysfunctional organizational and toxic CEO via an examination of Uber Technologies Inc. I will be revealing dimensions of both Uber's wide-reaching dysfunction and the workings of a CEO who has been identified as a psychopath. I provide ideas for identifying the dysfunctional organization (with Uber as a prototype) and look at possible means of generating solutions and actions for combatting excessively negative and destructive organizational and leader behavior. Finally, I am concerned with takeaways and pragmatic implications offered by my research.
ContributorsMolina, Alissa Ruth (Author) / Goldman, Alan (Thesis director) / Trujillo, Rhett (Committee member) / Dean, Herberger Institute for Design and the Arts (Contributor) / Department of Management and Entrepreneurship (Contributor) / Barrett, The Honors College (Contributor)
Created2018-12
Description
The idea of taking an idea or a plan and turning it into a business is an attractive concept to many, including soon-to-graduate college students. Many graduating young adults are offered a chance to go the corporate route and become a cog in a machine, specializing in one task and working that job for an entire career. The freedom of being one's own boss, choosing when to work and when to vacation, with the ability to handle all aspects of a business, can be extremely appealing. On the surface, entrepreneurship may seem easy and exciting, but it is much more complicated. While most entrepreneurs would state that their work is exciting, it can also be difficult and full of long hours working alone in high stress environments. Entrepreneurs must know everything about their businesses if they hope to survive. It is difficult for many college students to understand or have access to the complete picture of what it means to be an entrepreneur. In this document, I hope to provide potential entrepreneurs with a sample of what is included in the monstrous task of starting a business from nothing. While every startup has different challenges and problems that must be solved, there are many general principles that apply to every business. Through this report, I plan to convey those principles in a qualitative manner, applying classroom principles learned at the W.P. Carey School of Business to a real life example of a business startup. The startup I have chosen to analyze is an online life insurance broker, founded under the name "Insurmi.com" by Arizona State University student Sonny Patel. I currently work at Insurmi.com as a content writer and will receive data for this report directly from Mr. Patel. Sonny Patel is a recently graduated Arizona State student who started his business during his junior year. Thus, he is a great example of a student entrepreneur, and a look into his daily habits and responsibilities with Insurmi.com will provide a glimpse into what is necessary to build a startup out of college. The format of this thesis is broken into two sections. The first will be research into the current and future state of life insurance, while the second part will be a case study of the foundations and current actions of Insurmi.com. The defense will include a slideshow presentation made up of useful Insurmi.com photography by Sam Jagoda.
ContributorsJagoda, Samuel David (Author) / Trujillo, Rhett (Thesis director) / Kobyleski, Kammie (Committee member) / Department of Supply Chain Management (Contributor) / Department of Management and Entrepreneurship (Contributor) / Barrett, The Honors College (Contributor)
Created2017-12
Description
The topic of our project "Innovation and the City of Tomorrow Through a Supply Chain Perspective" derives from the fields of Innovation, Supply Chain Management, and Public Policy. Many people ask themselves about the future, how will it look? To answer this question, we conducted research about how the city of Tempe, in Arizona, can utilize emerging technology to address its societal needs by the year 2035. With an expected 35 percent increase in population, the city will need to find ways to house, transport, and provide access to the basic needs of their constituents. To tackle these problems, we considered innovative technologies and trends and analyzed their outcomes through the magnifying glass of supply chain, offering insight into how these technologies are disrupting their respective industries and most importantly, who benefits and who loses. Because the topic is so broad, we have decided to focus on addressing societal needs that are essential for Tempe to satisfy the needs of their constituents as they attempt to become one of the most thriving cities in America. Those critical needs are: residential development, electricity needs, and transportation.
ContributorsSosa, Gilberto (Co-author) / Sosa Mendoza, Homero (Co-author) / Trujillo, Rhett (Thesis director) / Kellso, James (Committee member) / Department of Management and Entrepreneurship (Contributor) / Department of Supply Chain Management (Contributor) / Barrett, The Honors College (Contributor)
Created2017-12
Description
The purpose of this thesis is to convince readers of the benefits of cross-functional collaboration and innovation within the W. P. Carey School of Business. Specifically, cross-functional collaboration is the "innovation" that is being discussed and will be presented. Written from the perspective of a current business student, this thesis incorporates secondary research as well as personal experience to explain why this would benefit the business school at Arizona State University. The research conducted stems from online resources such as the Harvard Business Review, Kai Nexus, Forbes and other websites and explains why the author decided to pursue this topic. Cross-functional collaboration is seen in the everyday workings of the business world and are a utilized by a multitude of successful companies \u2014 Dell, Intel, Amazon, Apple and other similar companies. Therefore, it should be taken advantage of within undergraduate education in order to better prepare students for what they may experience afterwards. In addition, a majority of the paper is dedicated to recommendations for how exactly cross-functional collaboration could be incorporated, as well as examples of successful cross-functional courses and teams. These recommendations will be beneficial to business and general faculty members and can contribute to positive organizational change at the university.
ContributorsThompson, Trevor N (Author) / Trujillo, Rhett (Thesis director) / Peck, Sidnee (Committee member) / Department of Supply Chain Management (Contributor) / Department of Marketing (Contributor) / Department of Information Systems (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
ContributorsRavel, Maurice, 1875-1937 (Composer) / Goulart, Renato (Arranger)
Description
In the current age of global climate crisis, corporations must confront the rising pressure to mitigate their environmental impacts. The goal of this research paper is to provide corporations with a resource to manage waste through the implementation of a circular economy and by increasing Corporate Social Responsibility (CSR). Navigating this large and complex system required the use of various methodologies including: the investigation of the relationships between waste management systems and sustainable development across major companies; literature reviews of scholarly articles about CSR, circular economies, recycling, and releases of company reports on sustainable development and financials. Lastly, interviews and a survey were conducted to gain deeper insight into the problems that make circular economies so difficult to achieve at scale.
ContributorsBird, Alex William (Author) / Heller, Cheryl (Thesis director) / Trujillo, Rhett (Committee member) / Department of Finance (Contributor) / Department of Management and Entrepreneurship (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05