This thesis examines hiring and retention challenges in the retail sector. Using a case study format, I interviewed 2 retail firms to determine in what ways they are experiencing these issues and what strategies they use to combat them. I use Lazear & Shaw (2007) and their personnel economic theories about compensation structure, nonmonetary benefits, and sorting to discuss the data I obtained.
The purpose of this thesis was to analyze the social media marketing strategies of Goldvana, a recently launched startup who provides a nanotech-enhanced CBD brand, analyze the survey data from over 930 respondents, and make recommendations for Goldvana to improve its social media marketing strategy going forward. After overviewing the science and efficacy of CBD, its legal background, industry trends, and best practices, this thesis will review Goldvana’s offerings, differentiation, and previous social media strategies. Then, this thesis analyzes the data of a qualtrics survey sent to 933 respondents. Among the most interesting trends found were consumers’ heavy prioritization of the credibility of CBD brands, the suggested benefits that consumers were most strongly influenced by (stress relief, pain relief, headache relief), the strong preference of Instagram as a platform to engage with brands on, and significant correlations between CBD use and which benefits of CBD (as well as unique benefits of Goldvana) that consumers consider in their purchasing decision. After analyzing the primary data, industry trends, and best practices, I make three categories of recommendations for Goldvana to revamp its current social media marketing strategy. These recommendations include new tactics for our content strategy, insight on how rebranding may benefit Goldvana, and ideas to install advertisement campaigns that are compliant with the guidelines of both social media platforms and the FDA.
The purpose of this thesis was to analyze the social media marketing strategies of Goldvana, a recently launched startup who provides a nanotech-enhanced CBD brand, analyze the survey data from over 930 respondents, and make recommendations for Goldvana to improve its social media marketing strategy going forward. After overviewing the science and efficacy of CBD, its legal background, industry trends, and best practices, this thesis will review Goldvana’s offerings, differentiation, and previous social media strategies. Then, this thesis analyzes the data of a qualtrics survey sent to 933 respondents. Among the most interesting trends found were consumers’ heavy prioritization of the credibility of CBD brands, the suggested benefits that consumers were most strongly influenced by (stress relief, pain relief, headache relief), the strong preference of Instagram as a platform to engage with brands on, and significant correlations between CBD use and which benefits of CBD (as well as unique benefits of Goldvana) that consumers consider in their purchasing decision. After analyzing the primary data, industry trends, and best practices, I make three categories of recommendations for Goldvana to revamp its current social media marketing strategy. These recommendations include new tactics for our content strategy, insight on how rebranding may benefit Goldvana, and ideas to install advertisement campaigns that are compliant with the guidelines of both social media platforms and the FDA.
This project analyzed the utilization rates of respective factories for Company X compared to the Manufacturing Utilization Policy to identify discrepancies in the policy baseline trigger and when the factories are ramped to full utilization. The current policy bases three different factory types, ATM, DS/DP, and FSM all on the same baseline of FSM. This was originally set in place from a lack of sufficient data for the other factories and now that there is enough data to identify the utilization rates of each factory type, a more suitable baseline for each can be determined. If continuing to use the FSM baseline, Company X will be designating certain factories as underutilized, triggering the manufacturing utilization policy and inefficiently allocating the building expenses, thus increasing the cost per unit of products produced.
Jake Hernandez grew up in Houston, Texas where his frequent visits to the Museum of Fine Arts introduced him to the works of Mark Rothko and Piet Mondrian. Inspired by these artist’s use of color, Hernandez has leveraged his own understanding of color theory and mathematics to explore the complexity of this element for his honors thesis. In Colored Squares I and II, Hernandez created a process of random color generation from a set of blue, red, and yellow pigments to explore color in the absence of human bias. Since artists' personal biases and inclinations towards color affect our exploration of this element, Hernandez wanted to eliminate these obstructions to investigate color to a much greater extent. In Colored Landscapes I, II, and III, Hernandez used the primaries again in a more expressive style. Drawing inspiration from his travels across Europe and North America, Hernandez created new landscapes all his own. These studies offer a substantiated argument for the limits of art itself, showing artists have only explored a very small fraction of art's possibilities and that more exploration can be done in color and the other elements of art.
