Matching Items (36)
Description
Color as a communication medium plays an important role in conveying meaning. It has been identified as a major element in marketing and advertising, and has shown to influence consumer's emotions (Labrecque & Milne, 2012). Despite the large volume of color-centered research, the literature on the subject remains largely abstract and unreliable. Academic research on the impact of color on brand personality it is still in its early stages of investigation, and therefore fragmented and inadequate. The goal of this study is to identify and visually represent patterns of association between colors and specific brand personality traits. We hypothesized that such patterns exist, although the exact associations are difficult to predict. If such patterns are found, they can assist in creating a valuable design tool with wide range of applications in product design, manufacturing, and marketing.
ContributorsToteva, Maya (Author) / Branaghan, Russell (Thesis advisor) / Gray, Rob (Committee member) / Craig, Scotty (Committee member) / Arizona State University (Publisher)
Created2017
Description
Previous research has shown that perceptual illusions can enhance golf putting performance, and the effect has been explained as being due to enhanced expectancies. The present study was designed to further understand this effect by measuring putting in 3 additional variations to the Ebbinghaus illusion and by measuring putting kinematics. Nineteen ASU students with minimal golf experience putted to the following illusion conditions: a target, a target surrounded by small circles, a target surrounded by large circles, a target surrounded by both large and small circles, no target surrounded by small circles and no target surrounded by large circles. Neither perceived target size nor putting error was significantly affected by the illusion conditions. Time to peak speed was found to be significantly greater for the two conditions with no target, and lowest for the condition with the target by itself. Suggestions for future research include having split groups with and without perceived performance feedback as well as general performance feedback. The size conditions utilized within this study should continue to be explored as more consistent data could be collected within groups.
ContributorsCoon, Victoria (Author) / Gray, Rob (Thesis advisor) / Roscoe, Rod (Committee member) / Branaghan, Russ (Committee member) / Arizona State University (Publisher)
Created2019
Description
The prospects of commercially available autonomous vehicles are surely tantalizing, however the implementation of these vehicles and their strain on the social dynamics between motorists and pedestrians remains unknown. Questions concerning how autonomous vehicles will communicate safety and intent to pedestrians remain largely unanswered. This study examines the efficacy of various proposed technologies for bridging the communication gap between self-driving cars and pedestrians. Displays utilizing words like “safe” and “danger” seem to be effective in communicating with pedestrians and other road users. Future research should attempt to study different external notification interfaces in real-life settings to more accurately gauge pedestrian responses.
ContributorsMuqolli, Endrit (Author) / Cooke, Nancy J. (Thesis advisor) / Chiou, Erin (Committee member) / Gray, Rob (Committee member) / Arizona State University (Publisher)
Created2019
Description
Improvised explosive devices (IEDs) have become a major threat to military personnel in recent years. In the United States Army, Mission Payload Operators (MPOs) operate cameras from unmanned aerial vehicles (UAVs) to detect the threat of IEDs using real-time images received. Previous researchers obtained the expert knowledge of twelve MPOs at Fort Huachuca and learned that they rely on "behavioral signatures," the behavioral and environmental cues associated with IED threat rather than the IED itself (Cooke, Hosch, Banas, Hunn, Staszewski & Fensterer, 2010). To the best of our knowledge, no formal MPO training exists and all training is acquired on-the-job. The end goal is to create training systems for future MPOs using cognitive engineering based on expert skill (CEBES) that focus on detection of behavioral cues associated with IED threats. The complexity and dynamicity of cues associated with IED emplacement is to be noted, as such cues are influenced by sociocultural knowledge and often develop over significant periods of time. A dynamic full motion video simulation environment has been created, and embedded with cues elicited from expert MPOs. A three-part simulation has been created. The next step is verifying critical cues MPOs identify and focus on using eye tracking equipment.
ContributorsKnobloch, Ashley Kay (Author) / Cooke, Nancy (Thesis director) / Branaghan, Russ (Committee member) / Barrett, The Honors College (Contributor) / School of Nutrition and Health Promotion (Contributor) / Human Systems Engineering (Contributor)
Created2014-12
Description
The knowledge of cognitive processes of teams and how they work as a system, has drastically broadened in recent years. However, few researchers have applied their findings to an orchestral setting. In the current study, team cognition was observed and analyzed based off an 8th grade orchestra, in addition to the middle and highest-level orchestras at a junior high and high school in the Arizona Public School system. It was found, that in the 8th grade orchestra, most communication is either given or received in the form of auditory cues both verbal and musical. Regardless of skill level, groups that have higher interactions during practices have better performances.
ContributorsColeman, Pamela Brooke (Author) / Cooke, Nancy (Thesis director) / Craig, Scotty (Committee member) / Human Systems Engineering (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
Workplace productivity is a result of many factors, and among them is the setup of the office and its resultant noise level. The conversations and interruptions that come along with converting an office to an open plan can foster innovation and creativity, or they can be distracting and harm the performance of employees. Through simulation, the impact of different types of office noise was studied along with other changing conditions such as number of people in the office. When productivity per person, defined in terms of mood and focus, was measured, it was found that the effect of noise was positive in some scenarios and negative in others. In simulations where employees were performing very similar tasks, noise (and its correlates, such as number of employees), was beneficial. On the other hand, when employees were engaged in a variety of different types of tasks, noise had a negative overall effect. This indicates that workplaces that group their employees by common job functions may be more productive than workplaces where the problems and products that employees are working on are varied throughout the workspace.
ContributorsHall, Mikaela Starrantino (Author) / Pavlic, Theodore P. (Thesis director) / Cooke, Nancy (Committee member) / Industrial, Systems (Contributor) / Barrett, The Honors College (Contributor)
Created2017-05
Description
In the next decade or so, there will be a shift in the industry of transportation across the world. Already today we have autonomous vehicles (AVs) tested in the Greater Phoenix area showing that the technology has improved to a level available to the public eye. Although this technology is not yet released commercially (for the most part), it is being used and will continue to be used to develop a safer future. With a high incidence of human error causing accidents, many expect that autonomous vehicles will be safer than human drivers. They do still require driver attention and sometimes intervention to ensure safety, but for the most part are much safer. In just the United States alone, there were 40,000 deaths due to car accidents last year [1]. If traffic fatalities were considered a disease, this would be an epidemic. The technology behind autonomous vehicles will allow for a much safer environment and increased mobility and independence for people who cannot drive and struggle with public transport. There are many opportunities for autonomous vehicles in the transportation industry. Companies can save a lot more money on shipping by cutting the costs of human drivers and trucks on the road, even allowing for simpler drop shipments should the necessary AI be developed.Research is even being done by several labs at Arizona State University. For example, Dr. Spring Berman’s Autonomous Collective Systems Lab has been collaborating with Dr. Nancy Cooke of Human Systems Engineering to develop a traffic testbed, CHARTopolis, to study the risks of driver-AV interactions and the psychological effects of AVs on human drivers on a small scale. This testbed will be used by researchers from their labs and others to develop testing on reaction, trust, and user experience with AVs in a safe environment that simulates conditions similar to those experienced by full-size AVs. Using a new type of small robot that emulates an AV, developed in Dr. Berman’s lab, participants will be able to remotely drive around a model city environment and interact with other AV-like robots using the cameras and LiDAR sensors on the remotely driven robot to guide them.
Although these commercial and research systems are still in testing, it is important to understand how AVs are being marketed to the general public and how they are perceived, so that one day they may be effectively adopted into everyday life. People do not want to see a car they do not trust on the same roads as them, so the questions are: why don’t people trust them, and how can companies and researchers improve the trustworthiness of the vehicles?
Although these commercial and research systems are still in testing, it is important to understand how AVs are being marketed to the general public and how they are perceived, so that one day they may be effectively adopted into everyday life. People do not want to see a car they do not trust on the same roads as them, so the questions are: why don’t people trust them, and how can companies and researchers improve the trustworthiness of the vehicles?
ContributorsShuster, Daniel Nadav (Author) / Berman, Spring (Thesis director) / Cooke, Nancy (Committee member) / Mechanical and Aerospace Engineering Program (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
Behavior traits were examined in an observed experiment with the presentation of an American Pit Bull Terrier. The experiment was conducted at two locations (Wal Mart, Pet Smart) with searching for behavior traits (positive, negative) with an American Pit Bull Terrier present. In contrast to the hypothesis, there was more positive behavior traits than negative behavior traits. Together, these findings suggest that the presentation of an American Pit Bull Terrier has a more positive outlook on the breed rather than negative. Similar studies should be conducted to change the legislation in regard of "Pit Bulls" that cause discrimination against the breed.
ContributorsMendoza, Beatriz Karinme (Author) / Cooke, Nancy (Thesis director) / Meloy, Elizabeth (Committee member) / Human Systems Engineering (Contributor) / Barrett, The Honors College (Contributor)
Created2017-05
Description
The medical field is constantly looking for technological solutions to reduce user-error and improve procedures. As a potential solution for healthcare environments, Augmented Reality (AR) has received increasing attention in the past few decades due to advances in computing capabilities, lower cost, and better displays (Sauer, Khamene, Bascle, Vogt, & Rubino, 2002). Augmented Reality, as defined in Ronald Azuma’s initial survey of AR, combines virtual and real-world environments in three dimensions and in real-time (Azuma, 1997). Because visualization displays used in AR are related to human physiologic and cognitive constraints, any new system must improve on previous methods and be consistently aligned with human abilities in mind (Drascic & Milgram, 1996; Kruijff, Swan, & Feiner, 2010; Ziv, Wolpe, Small, & Glick, 2006). Based on promising findings from aviation and driving (Liu & Wen, 2004; Sojourner & Antin, 1990; Ververs & Wickens, 1998), this study identifies whether the spatial proximity affordance provided by a head-mounted display or alternative heads up display might benefit to attentional performance in a simulated routine medical task. Additionally, the present study explores how tasks of varying relatedness may relate to attentional performance differences when these tasks are presented at different spatial distances.
Contributorsdel Rio, Richard A (Author) / Branaghan, Russell (Thesis advisor) / Gray, Rob (Committee member) / Chiou, Erin (Committee member) / Arizona State University (Publisher)
Created2017
Description
The goal of this experiment is to observe the relation between synchrony and performance in 3-person teams in a simulated Army medic training environment (i.e., Monitoring Extracting and Decoding Indicators of Cognitive workload: MEDIC). The cardiac measure Interbeat-Interval (IBI) was monitored during a physically oriented, and a cognitively oriented task. IBI was measured using NIRS (Near-Infrared Spectrology), and performance was measured using a team task score during a balance board and puzzle task. Synchrony has not previously been monitored across completely different tasks in the same experiment. I hypothesize that teams with high synchrony will show high performance on both tasks. Although no significant results were discovered by the correlational analysis, a trend was revealed that suggests there is a positive relationship between synchrony and performance. This study has contributed to the literature by monitoring physiological measures in a simulated team training environment, making suggestions for future research.
ContributorsFedele, Michael A (Author) / Cooke, Nancy J. (Thesis advisor) / Gray, Rob (Committee member) / Roscoe, Rod (Committee member) / Arizona State University (Publisher)
Created2016