Matching Items (28)
Description作为凸显国际竞争战略的重要标志性产业之一，MEMS传感器因其技术含量高、市场前景广阔等特征备受全球主要国家的重点关注。我国MEMS传感器产业驱动力主要表现为政策的正向驱动效应明显，下游需求潜力巨大，资本流入效应明显，企业研发重视程度不断提高等。在这些驱动因素下，我国MEMS产业涌现出以敏芯股份为代表的诸多优秀企业，国产化MEMS逐步在单一产品上突破外商“包围”，在全球占据较大市场份额，初步实现了点的突破。从MEMS产业本身来看，MEMS产品的商业进程慢、生产工艺非标准化、严重依赖下游应用场景、需求定制化程度高，技术端和需求端匹配要求极高，这意味着MEMS企业的先发优势尤其重要。然而，从技术成熟度、企业经营状况、竞争者数量等方面来看，本土MEMS传感器行业的替代趋势尚处初级阶段。企业规模还只是国际领先企业的零头， 产品比较单一，集成化集中度不高，而且产品加工制造等关键环节还严重依赖象IMT, TSMC(台积电)这样的外资控股企业。
在此背景下，本文以我国MEMS传感器产业链为切入点，系统梳理MEMS传感器产业上、中、下游产业链的发展现状、竞争格局与发展趋势等。一方面，本文通过剖析全球MEMS产业链现状，并对比分析中国MEMS产业发展的现状、困境、不足和未来发展趋势，以此强化对MEMS产业更为深刻、理性和全面的认知；另一方面，本文通过对比分析中国MEMS上市公司主营策略，并结合敏芯股份、美新半导体等案例，分析国内MEMS相关企业的全产业链的竞争格局， 提出了本人对如何实现突围，如何在全球市场抢占先机的竞争战略思考。
ContributorsZhu, Xiaodan (Author) / Wu, Shin-Yi (Thesis advisor) / Hu, Jie (Thesis advisor) / Sun, Tianshu (Committee member) / Arizona State University (Publisher)
Created2023
Description随着市场环境的日趋激烈，并购已经成为了一种扩大自身规模，增强核心竞争力，实现战略发展目标的重要方式，近年来我国企业之间的并购活动不断增多，形式也逐渐多样，无论是采用横向或纵向，还是多元化的并购，其最终目的都是通过有效的并购行为推动企业快速发展。但由于并购活动十分复杂，一直以来理论界和实务界都关心这样一个问题：企业进行并购究竟是出于何种考虑？最自然的回答便是纷繁复杂的并购活动背后企业真实的并购动机是出于企业自身价值提升：从宏观上讲，公司并购是对社会资源在配置，表现为产业结构升级换代：从微观的公司个体角度讲，建立一个现代企业要求有两个完全不同的机制，即经营管理战略机制和公司交易战略机制，而上市公司的并购行为会促使其经营机制等发生改变。尽管并购这种形式已经被企业家们运用的十分熟练，但由于每个企业所处的市场环境、并购的过程、采用的手段等都有所不同，每一次并购行为都有其自身的特点，对于一些较为典型的并购案例其并购经验值得其他的企业进行参考。
本文采用案例分析的模式，首先阐述了并购和品牌价值的概念，并介绍了市场上常见的并购类型以及并购的内部动因和外部动因。通过研究过往案例梳理出品牌价值的影响因素以及并购对品牌认知度的影响。
其次，以美年健康并购慈铭体检为例，介绍了美年健康和慈铭体检的基本情况，梳理了美年健康并购慈铭体检的整个过程，对美年健康并购慈铭体检所处的历史时期以及并购动因进行分析。 随后，通过财务指标研究法对美年健康并购前后的绩效变化进行分析，主要通过并购前后的市场占有率、盈利能力、运营能力和成长能力四个方面的变化来入手；然后通过分析2014年-2019年美年健康EVA值的变化来分析并购前后美年健康企业价值是否实现增长。接着，通过问卷调查形式来分析消费者对于美年健康的体检业务、体检服务以及并购情况的认知情况，以此来分析消费者眼中美年健康的品牌价值在并购前后的变化。同时通过托宾Q理论来间接评价美年健康并购前后品牌价值变化。
最后，本文对美年健康并购慈铭体检这一案例做出总结。根据研究案例自身情况，分析美年健康并购慈铭体检的成功之处，归纳出其中值得借鉴的地方。有助于为其他中国拟通过并购实现品牌价值飞跃的企业提供参考。
ContributorsMiao, Hong (Author) / Pei, Ker-Wei (Thesis advisor) / Chiu, Tzu-Kuan (Thesis advisor) / Zhu, Qigui (Committee member) / Arizona State University (Publisher)
Created2023
Description本论文主要探讨特色小镇客户居住满意度的影响因素，及提升客户满意度的建议，以CL特色小镇为例，通过理论与实践相结合的方法，利用有序回归模型，探讨CL小镇中影响客户满意度的因素是哪些。在本文的初步研究中，发现：客户对特色小镇的总体满意度水平为3.38，其中对小镇户型布局、空间使用率、居住舒适、环境卫生的满意度达到4.0以上属于非常满意的范畴；且对居住内容期望重要性较高，重要性平均值为 3.70，由此可见客户对所有项目都认为重要性程度较高，其中得分最高的项目为小镇距离行政中心的距离，最低项目为民宿、酒店。
在进一步的回归分析中，发现客户基本特征中的年龄、职业、家庭年收入等；以及客户感受到的内容满意度因素中的特色小镇所在区位、交通便利程度、物业服务等对客户居住满意度有显著正向影响。通过比较分析，发现客户基本特征对于特色小镇客户居住满意度的总体影响大于客户感受到的内容满意度因素。
通过IPA分析，我们发现企业在资源配置中需要做出适当调整，对于小镇的优势区，应在后续运营管理过程中投入更多的关注：小镇周边道路设施情况；建筑布局；小镇公共活动空间包括广场、道路等；景观环境；户型布局：空间使用率、居住舒适度等。对于小镇的重点改进范围应引起高度重视，因为这些因素体现了客户最为重视的需求，如果得不到满足的话则会带来负面的不良影响。所以，为避免此类因素拉低整体满意度，管理者需要尽可能的改进并维持此类绩效因素，该区域的特征为重要性高满意度低。指标包括：小镇距离行政中心的距离；高速；地铁/轻轨；施工质量；儿童乐园；医疗门诊配套；康复理疗；居民素质。通过对细分客户进行IPA分析，发现不同客群对小镇资源的感知程度不一样。因此，在后续小镇的运营中，不仅要关注企业资源配置，小镇内容建设，也需进一步对客户进行甄别。
最后，结合本文实证分析，从政府与企业角度提出改进建议，以期对后续特色小镇客户居住满意度的提升有所帮助。
ContributorsWu, Chen (Author) / Shen, Wei (Thesis advisor) / Wu, Fei (Thesis advisor) / Zhu, Qigui (Committee member) / Arizona State University (Publisher)
Created2023
Description随着中国汽车市场销量和增长率的下滑，销售企业面临着越发激烈的竞争。企业若要在激烈的市场竞争中实现生存和发展，吸引和留住顾客最为关键。那么，哪些因素会影响顾客保留？商家采取的各种促销策略有效性如何？服务失败的各种补救措施效果如何？为此，本研究首先，盘点中金国盛公司的经营近况；其次，分析影响顾客保留的关键因素和效果；再次，探索各种促销策略对顾客保留的有效性；最后，对比分析各种服务补救的有效性。本研究设计了文献研究、问卷调查、现场实验等，和方差分析、相关分析等多种方法。发现：①顾客满意和关系质量正向影响顾客保留；②抽奖和自驾游最有效，抽奖使顾客继续寻找其它促销；③未及时修好车的负向影响最强；④社会性和情感性补救组合的效果最好。最后，对研究发现进行了总结，对应用进行了讨论。
ContributorsHua, Jianfeng (Author) / Wu, Shin-Yi (Thesis advisor) / Wu, Fei (Thesis advisor) / Sun, Tianshu (Committee member) / Arizona State University (Publisher)
Created2022
Description
Over the past two decades, propelled by urbanization, domestic investment and construction of commercial complexes have rapidly accelerated. This has led to a dramatic expansion of these complexes with swift operational iterations and related data changes. The impact of changing domestic and international financial policies, along with political environments, has seen e-commerce gradually seize the middle and low-end retail markets. Additionally, the global spread of the COVID-19 pandemic in the last three years has resulted in a substantial slowdown in domestic economic growth. Despite this, there is still developmental potential, prompting unprecedented attention to corporate investment and commercial operations.However, acquiring basic operational data in commerce is challenging, with inconsistent measurement standards among enterprises, hindering accurate and systematic judgments of operational performance. The factors influencing the operational performance of commercial complexes in China remain inadequately researched.At this juncture, the scientific measurement of commercial complex operational performance is crucial for their healthy development. This study explores the relationship between enterprise investment behavior, operational management behavior, and commercial complex operational performance. It measures influencing factors using resource configuration theory to control uncontrollable environmental factors, such as urban hierarchy, surrounding population, per capita GDP, surrounding commercial inventory and increment, and location planning support. Dynamic capability theory is then applied to investigate the impact of variables like the number of leases, area, brands, lease cost income, marketing activity types, activity funds, and activity time on operational performance. A model is established to analyze operational performance, contrasting significant variables before and after the pandemic, identifying factors affecting operational performance in early-stage investment and later-stage management strategies. Post-pandemic adjustments are suggested to adapt to changing environmental conditions.In the empirical research section, this paper validates the theoretical model through data analysis, studying the volatility of operational performance based on factors influencing commercial complexes. Integrating theoretical backgrounds, it analyzes investment and management strategies for enterprises in different situations, emphasizing key indicators. This provides enterprises with better choices for future projects and empowers commercial complex managers for effective future management, enhancing operational performance. The study offers a theoretical basis and guidance for promoting the healthy development of the market.
ContributorsHuang, Ke (Author) / Shen, Wei (Thesis advisor) / Zhu, Qigui (Thesis advisor) / Hu, Yu (Committee member) / Arizona State University (Publisher)
Created2024
Description
This dissertation adopts a multi-case study method to conduct in-depth research on the competence of CEOs of several joint ventures between a leading company in the electric vehicle charging industry in China and various agencies of the Chinese government. It develops a theoretical model, highlighting how the competence of CEOs affects the market dominance of these joint ventures. The theoretical model proposes that CEOs with three competencies - firm goals, trustworthiness, and high professionalism - can achieve market dominance by efficiently managing alliance partners and management teams. Managing alliance partners requires identifying and meeting their needs, unifying them, and firmly implementing resolutions; managing teams requires building cross-institutional teams, establishing effective performance valuation channels, and promoting a unified multicultural mindset. Additionally, the model underscores two boundary conditions: complementary resources between alliance partners and strategic consensus between them. The main contribution of this study is to construct a theoretical model for general managers to achieve market dominance under mixed ownership, expanding and deepening research on strategic leadership in strategic alliances, and contributing new content to the innovation of business models in the electric vehicle charging industry.
ContributorsKong, Manqing (Author) / Zhu, David (Thesis advisor) / Chang, Chun (Thesis advisor) / Zhu, Qigui (Committee member) / Arizona State University (Publisher)
Created2024
Description
This study provides an in-depth investigation of customer management in the construction decoration industry, focusing on Shanghai A Construction Engineering Co., Ltd. By analyzing the company's operational data, the study emphasizes different ownership types of clients and examines factors influencing the profitability of high-quality client projects. The findings reveal that foreign-funded enterprise clients exhibit significant advantages in project quantity, profitability, and per capita output value within Shanghai A Construction Engineering Co., Ltd. While private and state-owned enterprises also have a certain number of projects, foreign-funded enterprises account for over 70% of the total projects. Moreover, the project profitability of foreign-funded enterprises is notably higher than that of the other two types. However, there is no significant difference in per capita output value among the three types of enterprises. Further regression analysis demonstrates that unique technologies and client-specific attributes have a significant positive impact on project profitability. This implies that enterprises with unique technologies and a deep understanding of client needs can achieve higher project profitability. Additionally, bidding quantities and contract amounts have a positive effect on per capita output value, indicating that participating in more bidding activities and securing high-value contracts can enhance project productivity. In conclusion, the research findings shed light on key aspects of customer management for small and medium-sized construction decoration enterprises. Foreign-funded enterprises possess advantages in project quantity, profitability, and per capita output value. Unique technologies and client-specific attributes have a positive influence on project profitability, while bidding quantities and contract amounts contribute to increased per capita output value. These research results provide valuable insights and guidance for small and medium-sized construction decoration enterprises to comprehend the importance of customer management and develop strategies to enhance profitability and performance. However, the specific implementation strategies need to be adjusted and optimized based on each company's unique circumstances to achieve the best outcomes.
ContributorsGu, Jinshen (Author) / Zhu, David (Thesis advisor) / Zhu, Qigui (Thesis advisor) / Dong, Xiaodan (Committee member) / Arizona State University (Publisher)
Created2024
Description
The development of the digital economy is driving a comprehensive digital transformation of the Chinese economy. Digital marketing pinpoints customer needs in terms of both technology and interaction, enhances the interactive experience, and influences consumers' willingness to buy. Digital marketing can increase customer acquisition, improve user experience, increase sales viscosity and expand sales segments at a lower cost. Under the wave of digital technology empowering the traditional industry, the marketing approach of the auto show industry has changed from being based on traditional media promotional tools to being based on new media matrices in an attempt to maximize the matching of customer needs and increase the sales conversion rate of potential customers. This paper attempts to answer the following two questions: first, whether the level of digital marketing in auto shows can effectively increase car sales; second, if the level of digital marketing in auto shows has a significant positive impact on increasing car sales in auto shows, what is the intrinsic impact mechanism. Company X is one of the first leading exhibition companies in the exhibition industry to embrace the Internet economy and seek digital transformation. This paper utilizes Company X's auto show sales data and rating data on auto show digital marketing to construct a panel regression model and a moderated utility model for empirical testing, and the results show that the level of digital marketing at auto shows can effectively enhance car sales, attract more customers and improve sales conversion rates, but with regional heterogeneity. Next, for the intrinsic influence mechanism, this paper utilizes the evaluation data of consumers' interactive experience and perceived value of auto shows collected by questionnaires to construct the Tobit regression model for empirical testing, and the results show that the online interactive features of digital marketing of auto shows enhance the customers' purchasing intention by enhancing the users' perceived value, which ultimately translates into the enhancement of auto sales in auto shows. With the gradual penetration of digital technology into all aspects of people's lives, digital marketing for auto shows may give rise to new forms in the future.
ContributorsZhang, Jun (Author) / Shi, Zhan (Thesis advisor) / Zhu, Qigui (Thesis advisor) / Chen, Andrew (Committee member) / Arizona State University (Publisher)
Created2024
Description
While the central government of China established its "dual carbon" goals, transformation of energy structure has become key component of the country's energy revolution and economic reform. Installment of the "Source-Grid-Load-Storage" (SGLS) systems is crucial for implementation of the ESG goals in domestic oilfields and uplifting of the economic efficiency for oil production. The SGLS system is a micro power grid capable of dispatching power among multiple equipment in the most efficient way but to consider multi factors including power generation, power storage, and electrical load. However, the randomness and intermittency of renewable energy power generation imposes significant challenges to the SGLS systems control, making it difficult to assess the economic benefits and therefore being undervalued by oil companies for its potential ESG benefits.To promote SGLS systems to be applied in the oilfields, this paper proposes a model to assess economic benefits of the SGLS system. Based on real data generated by sample Oilfield, an operation model designed for the SGLS system is established to access the optimal cost structure. Factors that have been built into the model include the main grid purchasing cost, dissipation cost during power transport, photovoltaic power generation cost, and energy storage cost. By calculating the optimal cost structure with the mentioned multi factors built in, the model can predict operational outcome of the SGLS system in real-time and guide on the power dispatching. Meanwhile, the model is trying to maintain the minimum requirement of energy reserve. Based on scenario testing, the economic benefits of SGLS system in oilfield production are assessed with an optimized cost approach, therefore a valuable reference for the oil industry.
This research also conducted interviews with key people in the oil industry and proposes strategies to improve the economic benefits of SGLS systems in Oilfield based on takeaways from those interviews. This could be value-adding to accelerate construction of SGLS systems and its application in the oilfields.
Meanwhile, the SGLS operational model designed in this paper as a power generation solution is innovative to the energy industry and with obvious economic benefits. Therefore, it could also be an enabler of the oil industry’s sustainable development in the long run.
ContributorsMin, Rui (Author) / Guo, Hong (Thesis advisor) / Wu, Fei (Thesis advisor) / Wu, Shin-Yi (Committee member) / Arizona State University (Publisher)
Created2024
Description近些年来，我国城市化进程不断加快，到2020年我国常住人口城镇化率将达到60%左右，户籍人口城镇化率将会达到45%左右。伴随着我国城市化进程的高速推进以及经济水平的不断提高，公共物品及服务的需求程度加大，政府单独出资建设公共项目会导致资金不足、经营管理效率低下等问题。与此同时，我国当前不同层级地方政府的政府性债务都达到了一个非常高的水平，截至2017年末，中国地方政府债务16.47万亿元，债务率（债务余额/综合财力）为76.5%，其中地方负有偿还责任的债务约12.9万亿，地方政府性债务的控制和转化成为经济新常态下重要特征之一。在地方债务压力较大的情况下，PPP将替代土地财政和地方政府融资，为我国新型城镇化建设提供可持续的资金支持，PPP模式成为当前城市建设领域融资的重要选项。
据此，本文基于实证研究方法探讨在债务约束的背景下，在地方政府债务约束下，PPP模式的引入，对城市规划中建设用地面积、人口规划规模与容量、建设用地属性等的城市规划变量的影响；与此同时，考虑到地方政府的政策很大程度上受到是由地方官员，特别是受到作为地方政府党政“一把手”的市委书记和市长的晋升压力和激励的影响，讨论市委书记/市长的晋升压力和激励对PPP模式引入效果的影响。研究发现，在地方政府债务约束下，PPP模式的引入，显著增加城市规划中建设用地面积、人口规划规模与容量、建设用地属性等的城市规划变量；同时，地方政府官员存在利用PPP放大城市建设和规划规模的行为，反映了PPP项目在引入和使用的过程中很大程度上受政府官员的激励的影响。
据此，本文基于实证研究方法探讨在债务约束的背景下，在地方政府债务约束下，PPP模式的引入，对城市规划中建设用地面积、人口规划规模与容量、建设用地属性等的城市规划变量的影响；与此同时，考虑到地方政府的政策很大程度上受到是由地方官员，特别是受到作为地方政府党政“一把手”的市委书记和市长的晋升压力和激励的影响，讨论市委书记/市长的晋升压力和激励对PPP模式引入效果的影响。研究发现，在地方政府债务约束下，PPP模式的引入，显著增加城市规划中建设用地面积、人口规划规模与容量、建设用地属性等的城市规划变量；同时，地方政府官员存在利用PPP放大城市建设和规划规模的行为，反映了PPP项目在引入和使用的过程中很大程度上受政府官员的激励的影响。
ContributorsXu, Ke (Author) / Chen, Pei-Yu (Thesis advisor) / Zhu, Qigui (Thesis advisor) / Chen, Xin (Committee member) / Arizona State University (Publisher)
Created2019