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- Genre: Masters Thesis
Description
Color as a communication medium plays an important role in conveying meaning. It has been identified as a major element in marketing and advertising, and has shown to influence consumer's emotions (Labrecque & Milne, 2012). Despite the large volume of color-centered research, the literature on the subject remains largely abstract and unreliable. Academic research on the impact of color on brand personality it is still in its early stages of investigation, and therefore fragmented and inadequate. The goal of this study is to identify and visually represent patterns of association between colors and specific brand personality traits. We hypothesized that such patterns exist, although the exact associations are difficult to predict. If such patterns are found, they can assist in creating a valuable design tool with wide range of applications in product design, manufacturing, and marketing.
ContributorsToteva, Maya (Author) / Branaghan, Russell (Thesis advisor) / Gray, Rob (Committee member) / Craig, Scotty (Committee member) / Arizona State University (Publisher)
Created2017
Description
Previous research has shown that perceptual illusions can enhance golf putting performance, and the effect has been explained as being due to enhanced expectancies. The present study was designed to further understand this effect by measuring putting in 3 additional variations to the Ebbinghaus illusion and by measuring putting kinematics. Nineteen ASU students with minimal golf experience putted to the following illusion conditions: a target, a target surrounded by small circles, a target surrounded by large circles, a target surrounded by both large and small circles, no target surrounded by small circles and no target surrounded by large circles. Neither perceived target size nor putting error was significantly affected by the illusion conditions. Time to peak speed was found to be significantly greater for the two conditions with no target, and lowest for the condition with the target by itself. Suggestions for future research include having split groups with and without perceived performance feedback as well as general performance feedback. The size conditions utilized within this study should continue to be explored as more consistent data could be collected within groups.
ContributorsCoon, Victoria (Author) / Gray, Rob (Thesis advisor) / Roscoe, Rod (Committee member) / Branaghan, Russ (Committee member) / Arizona State University (Publisher)
Created2019
Description
The prospects of commercially available autonomous vehicles are surely tantalizing, however the implementation of these vehicles and their strain on the social dynamics between motorists and pedestrians remains unknown. Questions concerning how autonomous vehicles will communicate safety and intent to pedestrians remain largely unanswered. This study examines the efficacy of various proposed technologies for bridging the communication gap between self-driving cars and pedestrians. Displays utilizing words like “safe” and “danger” seem to be effective in communicating with pedestrians and other road users. Future research should attempt to study different external notification interfaces in real-life settings to more accurately gauge pedestrian responses.
ContributorsMuqolli, Endrit (Author) / Cooke, Nancy J. (Thesis advisor) / Chiou, Erin (Committee member) / Gray, Rob (Committee member) / Arizona State University (Publisher)
Created2019
Description
The medical field is constantly looking for technological solutions to reduce user-error and improve procedures. As a potential solution for healthcare environments, Augmented Reality (AR) has received increasing attention in the past few decades due to advances in computing capabilities, lower cost, and better displays (Sauer, Khamene, Bascle, Vogt, & Rubino, 2002). Augmented Reality, as defined in Ronald Azuma’s initial survey of AR, combines virtual and real-world environments in three dimensions and in real-time (Azuma, 1997). Because visualization displays used in AR are related to human physiologic and cognitive constraints, any new system must improve on previous methods and be consistently aligned with human abilities in mind (Drascic & Milgram, 1996; Kruijff, Swan, & Feiner, 2010; Ziv, Wolpe, Small, & Glick, 2006). Based on promising findings from aviation and driving (Liu & Wen, 2004; Sojourner & Antin, 1990; Ververs & Wickens, 1998), this study identifies whether the spatial proximity affordance provided by a head-mounted display or alternative heads up display might benefit to attentional performance in a simulated routine medical task. Additionally, the present study explores how tasks of varying relatedness may relate to attentional performance differences when these tasks are presented at different spatial distances.
Contributorsdel Rio, Richard A (Author) / Branaghan, Russell (Thesis advisor) / Gray, Rob (Committee member) / Chiou, Erin (Committee member) / Arizona State University (Publisher)
Created2017
Description
The goal of this experiment is to observe the relation between synchrony and performance in 3-person teams in a simulated Army medic training environment (i.e., Monitoring Extracting and Decoding Indicators of Cognitive workload: MEDIC). The cardiac measure Interbeat-Interval (IBI) was monitored during a physically oriented, and a cognitively oriented task. IBI was measured using NIRS (Near-Infrared Spectrology), and performance was measured using a team task score during a balance board and puzzle task. Synchrony has not previously been monitored across completely different tasks in the same experiment. I hypothesize that teams with high synchrony will show high performance on both tasks. Although no significant results were discovered by the correlational analysis, a trend was revealed that suggests there is a positive relationship between synchrony and performance. This study has contributed to the literature by monitoring physiological measures in a simulated team training environment, making suggestions for future research.
ContributorsFedele, Michael A (Author) / Cooke, Nancy J. (Thesis advisor) / Gray, Rob (Committee member) / Roscoe, Rod (Committee member) / Arizona State University (Publisher)
Created2016
Description
This study investigated the effect of two different preparation methods on hitting performance in a high&ndashfidelity; baseball batting simulation. Novice and expert players participated in one of three conditions: observation (viewing a video of the goal action), visualization (hearing a script of the goal action), or a no&ndashpreparation; control group. Each participant completed three different hitting tasks: pull hit, opposite&ndashfield; hit, and sacrifice fly. Experts had more successful hits, overall, than novices. The number of successful hits was significantly higher for both the observation and visualization conditions than for the control. In most cases, performance was best in the observation condition. Experts demonstrated greater effects from the mental preparation techniques compared to novices. However, these effects were mediated by task difficulty. The difference between experts and novices, as well as the difference between the observation and visualization conditions was greater for the more difficult hitting task (opposite&ndashfield; hitting) than for the easier hitting task (sacrifice fly). These effects of mental preparation were associated with significant changes in batting kinematics (e.g., changes in point of bat/ball contact and swing direction). The results indicate that mental preparation can improve directional hitting ability in baseball with the optimal preparation methods depending on skill&ndashlevel; and task difficulty.
ContributorsNeuman, Brooke Leigh Anne (Author) / Gray, Rob (Thesis advisor) / Branaghan, Russell (Committee member) / Becker, Vaughn (Committee member) / Arizona State University (Publisher)
Created2010
Description
Urban search and rescue (USAR) teams may use Artificial Social Intelligence (ASI) agents to aid teams in adapting to dynamic environments, minimize risk, and increase mission assurance and task performance. This thesis underlines the relationship between vocal pitch, stress, and team performance from a recent experiment conducted in a simulated USAR synthetic task environment (STE). The simulated USAR-STE is a platform to use ASI as an advisor to intervene in the human team members’ cognitive processes, which aims to reduce risk to task execution and to maintain team performance. Three heterogeneous and interdependent roles interact via voice communication to search and rescue the victims: (1) medic -rescues victims and identifies the severity of injuries; (2) transporter -moves victims to their designated zone based on injury severity; (3) engineer -removes hazardous material such as rubble from a room or hallway that is blocking passage. Different speeds are associated with each role, such as medic, transporter, and engineer. Medic has a default speed; the transporter has times two over the default speed; the engineer has the slowest speed. In a total of 45 teams, three ASI conditions, manipulated based on ASI intervention communication length and frequency, were analyzed. Each team participated in two 15-min missions. The results indicate a U-shaped relationship between the transporter’s pitch and a change in team performance. A possible explanation for this significance is the task and role design. The transporter may have the most central role in voice communication because when the transporter is under varying levels of workload and stress, and thus voice pitch has a complex relationship with performance for that role.
ContributorsCLARK, JESKA (Author) / Cooke, Nancy J (Thesis advisor) / Gutzwiller, Robert (Committee member) / Gray, Rob (Committee member) / Arizona State University (Publisher)
Created2023
Description
A core component of leadership is being able to motivate and influence people to perform at the highest levels they are capable of. Being able to perform well in most industries requires people to put effort into their work, bypass surface level impulses, and engage deeper levels of cognitive processes when making decisions. This study looked at two treatments, an expectation and a social incentive, and its effects on cognitive reflection test (CRT) scores and time taken to complete this test. Although it appeared that receiving a leaderboard and expectation treatment improved cognitive reflection test score, these results were not statistically significant. It appeared that a leaderboard and expectation treatment increased time put into taking the test after removing certain data, but these results were also not statistically significant. After some transformation of the data, there may be an effect that leaderboards have on deeper level cognitive engagement if time and effort put into the test is controlled for properly, but this will have to be observed further in future studies.
ContributorsHrabovsky, John (Author) / Gray, Rob (Thesis advisor) / Becker, Vaughn (Committee member) / Craig, Scotty (Committee member) / Arizona State University (Publisher)
Created2022
Description
Proper allocation of attention while driving is imperative to driver safety, as well as the safety of those around the driver. There is no doubt that in-vehicle alerts can effectively direct driver attention. In fact, visual, auditory, and tactile alert modalities have all shown to be more effective than no alert at all. However, research on in-vehicle alerts has primarily been limited to single-hazard scenarios. The current research examines the effects of in-vehicle alert modality on driver attention towards simultaneously occurring hazards. When a driver is presented with multiple stimuli simultaneously, there is the risk that they will experience alert masking, when one stimulus is obscured by the presence of another stimulus. As the number of concurrent stimuli increases, the ability to report targets decreases. Meanwhile, the alert acts as another target that they must also process. Recent research on masking effects of simultaneous alerts has shown masking to lead to breakdowns in detection and identification of alarms during a task, outlining a possible cost of alert technology. Additionally, existing work has shown auditory alerts to be more effective in directing driver attention, resulting in faster reaction times (RTs) than visual alerts. Multiple Resource Theory suggests that because of the highly visual nature of driving, drivers may have more auditory resources than visual resources available to process stimuli without becoming overloaded. Therefore, it was predicted that auditory alerts would be more effective in allowing drivers to recognize both potential hazards, measured though reduced brake reaction times and increased accuracy during a post-drive hazard observance question. The current study did not support the hypothesis. Modality did not result in a significant difference in drivers’ attention to simultaneously occurring hazards. The salience of hazards in each scenario seemed to make the largest impact on whether participants observed the hazard. Though the hypothesis was not supported, there were several limitations. Additionally, and regardless, the study results did point to the importance of further research on simultaneously occurring hazards. These scenarios pose a risk to drivers, especially when their attention is allocated to only one of the hazards.
ContributorsMcAlphin, Morgan (Author) / Gutzwiller, Robert S (Thesis advisor) / Cooke, Nancy (Committee member) / Gray, Robert (Committee member) / Arizona State University (Publisher)
Created2023
Description
This paper documents a study of the relationship between heads up display (HUDs) customization and player performance. Additional measures capture satisfaction and prior gaming experience. The goal of this study was to develop a framework on which future Human Systems Engineering studies could create games that are tailor made to examine a given area of interest. This study utilized a two-by-two design, where participants play a two-dimensional (2D) platformer game with a mechanic that incentivizes attention to the HUD. This study successfully developed a framework and was moderately successful in uncovering limitations and demonstrating areas for improvement in follow-on studies. Specifically, this study illuminated issues with the low amount of usable data caused by design issues, participant apathy, and reliance on self-reporting data collection. Extensions of this study can utilize this framework and should look to recruit beyond crowdsourcing platforms, collect more diverse data, reduce participant effort, and address other considerations that were found during execution.
ContributorsWallace, Xavier Guillermo (Author) / Roscoe, Rod (Thesis advisor) / Mara, Andrew (Committee member) / Cooke, Nancy (Committee member) / Arizona State University (Publisher)
Created2022