Matching Items (2)
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- All Subjects: Built Environment
- All Subjects: Proposals for Marketing
- Creators: Verdini, William
Description
Within the vast area of study in Organizational Change lays the industrial application of Change Management, which includes the understanding of both resisters and facilitators to organizational change. This dissertation presents an approach of gauging levels of change as it relates to both external and internal organization factors. The arena of such a test is given through the introduction of the same initiative change model, which attempts to improve transparency and accountability, across six different organizations where the varying results of change are measured. The change model itself consists of an interdisciplinary approach which emphasizes education of advanced organizational measurement techniques as fundamental drivers of converging change. The observations are documented in the real-time observed cased studies of six organizations as they progressed through the change process. This research also introduces a scaled metric for determining preliminary levels of change and endeavors to test both internal and external, or environmental, factors of change. A key contribution to the work is the analysis between both observed and surveyed data where a grounded theory analysis is used to help answer the question of what are factors of change in organizations. This work is considered to be foundational in real-time observational studies but has a promise for future additional contributions which would further elaborate on the phenomenon of prescribed organizational change.
ContributorsStone, Brian (Author) / Sullivan, Kenneth T. (Thesis advisor) / Verdini, William (Committee member) / Badger, William (Committee member) / Arizona State University (Publisher)
Created2012
Description
Much of this thesis deals with taking for-profit business principles and applying them to a non-profit institution. The ASU Art Museum is a public institution; therefore, it needs to measure success by how well it maximizes public benefit. Profit is the main gauge used for assessing the success of a business. Public benefit is more important for a museum because a museum remains a going concern regardless of whether money is made, as long as it receives the stipulated amounts in donations, grants, and endowment. Our work includes proposals for marketing, the board, product, charging admission, child development, signage, and finances. We seek to make recommendations that are in line with the museum's mission and that help fulfill its role as a public institution. We commend the Museum, as it is a fine institution.
ContributorsBassett, Clinton (Co-author) / Wahal, Kaustubh (Co-author) / Verdini, William (Thesis director) / Barrett, The Honors College (Contributor)
Created2003-04