Arizona State University Art Museum: A Business Plan

Much of this thesis deals with taking for-profit business principles and applying them to a non-profit institution. The ASU Art Museum is a public institution; therefore, it needs to measure success by how well it maximizes public benefit. Profit is the main gauge used for assessing the success of a business. Public benefit is more important for a museum because a museum remains a going concern regardless of whether money is made, as long as it receives the stipulated amounts in donations, grants, and endowment. Our work includes proposals for marketing, the board, product, charging admission, child development, signage, and finances. We seek to make recommendations that are in line with the museum's mission and that help fulfill its role as a public institution. We commend the Museum, as it is a fine institution.