Matching Items (3)
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- All Subjects: Charisma
- All Subjects: Social Media
- Member of: Barrett, The Honors College Thesis/Creative Project Collection
Description
An information influx and numerous modes of content delivery has resulted in local governments competing for the public's attention. A recent poll from the Public Technology Institute discovered that although 85% of Local Governments use social media to disseminate information to their constituents, only 37% have an enterprise-wide social media strategy (PTI, 2017). Without a clear approach towards social media, Local Governments are failing to maximize their voices and often ineffective when reaching out to their constituents. Research has suggested, charisma is a successful tool for capturing an audience's attention and conveying a memorable message. Charisma can also be taught and executed not only through spoken rhetoric but in online social media platforms. Within this study, 18 local government employees participated in an educational workshop on the use of nine non-verbal "Charismatic Leadership Tactics". Participants completed a pre-workshop assignment which was later compared to a post-workshop assignment. Results showed, participants on average, increased their use of Charismatic Leadership Tactics by a mean of 61%. Researchers collected social media analytics one month prior and one month following the workshop from the City's social media accounts in which participants managed. Collectively, of the thirteen social media accounts, the overall total engagement was greater the month after the educational workshop compared to the month before the workshop. These results suggest charisma can be taught, charisma can be conveyed through micro-blogosphere platforms such as Twitter, and the use of Charismatic Leadership Tactics could be responsible for increasing follower engagement with social media content.
ContributorsPrior, Thomas Cole (Author) / Jensen, Ulrich (Thesis director) / Lewis, Natalie (Committee member) / School of Public Affairs (Contributor) / W.P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
The power of language in leadership positions and social movements is well established. Charismatic Language patterns have been identified as effective for influencing perception and decision-making. This study examines the use of Charismatic Language in a court of law through a randomized survey of different treatments of oral arguments in a homicide case. Results show that Charismatic Language used by the prosecution is less likely to influence a jury and can even dissuade their decision. Additionally, the study finds that Charismatic Language used by a female attorney may hinder the argument's reliability to a jury.
ContributorsSchultz, Natalie (Author) / Jensen, Ulrich (Thesis director) / Whittenton, Justin (Committee member) / Barrett, The Honors College (Contributor) / Sandra Day O'Connor College of Law (Contributor) / Dean, W.P. Carey School of Business (Contributor)
Created2023-05
Description
Tour guides allow students an insight into universities around the country, helping students to make their college decision a little easier. Does the charisma a tour guide showcases make a difference in the students decision? Throughout watching the Devils' Advocates of Arizona State University we were able to see a trend towards students being more likely to say they were going to Arizona State with the more charismatic qualities that the tour guide exemplified.
ContributorsField, Delaney (Author) / Jensen, Ulrich (Thesis director) / Graham, Kaely (Committee member) / Barrett, The Honors College (Contributor) / School of Life Sciences (Contributor) / Watts College of Public Service & Community Solut (Contributor)
Created2024-05